Define, explain, and illustrate the key external and internal environmental factors that influence the development of marketing strategies and sales programs

Question 1

Define, explain, and illustrate the key external and internal environmental factors that influence the development of marketing strategies and sales programs.

Because of globalization and COVID-19, telecommuting and using a virtual office are now major aspects of many professional sales positions. 

⦁ How do you feel about telecommuting and a virtual office in a job? 

⦁ What aspects of telecommuting and a virtual office are you most and least attracted to, and how does this affect the sales manager, especially in regard to motivation?

Question 2 – Applied Concepts (AC) – Week/Course Learning Outcomes

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organization’s strategy and how they use these concepts to compete.

This application exercise designed to give you an opportunity to apply concepts learned in a pragmatic and meaningful way that will enable you to gain valuable and relevant knowledge in an effort to augment your skill set and enhance your professional careers