“Social media and promotion” “Social media and community relations”

  1. In approximately 150 words, state what topic you intend to write about for your essay-term paper:

A: What is the topic? It must relate to a concept or idea we’ve covered in the portal, readings of the course. If your course has an approved list, you must select from the list.

B:  Why about this topic interests you (or why did you choose it)?

Hint: Topic could be from “social media and promotion” “Social media and community relations”, “Social Media, Public Relations and Relationship Building for Organization” “Research on Public Relations and Social Media”

  • What is your thesis statement? This should be a minimum of three sentences and a maximum of six sentences. (Here’s an example: This essay is concerned with the pros and cons of the new social media platform TikTok. Does TikTok offer more pros or more cons for its users? Based on my research, I’ve come to conclude the pros of TikTok outweigh the cons. In my discussion section, will illustrate why I’ve come to this conclusion.)
  • What will be the sub-topics be: (Here’s an example of headings:)

Subtopic A – The history and evolution of TikTok. (background like this must be brief)

Subtopic B – Example: The pros of TikTok.

Subtopic C – Example: The cons of TikTok.)

You may add more…..

Pls note: your essay will require a discussion section before the conclusion. You don’t need to include it in your outline, but it MUST be in your final essay.

  • Identify three research sources you intend you use in your essay: These must be from a textbook (if your course has one) or academic journal or credible news organization.

I don’t want to see anything from Wikipedia or any click-bait internet stories.
The ONLY credible news media organizations from which you may quote are: Globe & Mail, New York Times, Washington Post, Los Angeles Times, Boston Globe, Toronto Star, The Guardian, BBC, CBC, NPR, The New Yorker, Reuters, Associated Press, Canadian Press, Time Magazine.

Each of the three sources you identify must be contain:

                         The title of the story; author(s); name of publication; when published;
                          and (if available) the URL.

RUBRIC for assignment:  /100

All sections completed satisfactorily    /80 

Grammar, punctuation, makes sense.   /20

Sample of a student outline assignment that is done well

What is the topic of my essay? Why this interests me?:

The topic for my term paper is going to be “how digital marketing through Facebook negatively impacts on young consumer behaviour?” I decided to research this topic because marketing is transmitted via broadcasting and narrowcasting on social media, T.V, and radio advertisements, which are some topics discussed in the course lectures that gained my attention. However, I wanted to focus on one specific social media and audience. That is why I chose the youth as the audience because, in my opinion, they are the major consumers of social media and Facebook because it is the most used social network and companies can use it to broadcast and narrowcast their ideas and products to us in an easier way. I think marketing is not always good and that is the topic I want to discuss in this essay; the negative effects this can cause.

Introduction-thesis statement:

Digital advertising on Facebook has a powerful impact on some consumers.It can have a negative impact on young consumers, under 30. I will illustrate how.

Body of the essay:

Subtopic A – Facebook used as a digital marketing tool

Subtopic B – Narrowcasting on Facebook

Subtopic C – The negative impact of digital marketing on young consumer’s behavior of Facebook


Leave this blank in your outline. Only your final essay will require a discussion section before the conclusion. You don’t need to include it in your outline, but it MUST be in your final essay.


Barve G., Sood A., Nithya S., and Virmani T., (2015). Effects of Advertising on Youth (Age Group of 13-19 Years Age). J Mass Communication Journalism, Volume 5, Issue 5, p. 1-9. DOI: 10.4172/2165-7912.1000260.

Curran, K., Graham S., and Temple, C., (2011). Advertising on Facebook. International Journal of E-Business Development (IJED), Vol. 1 Issue 1, p. 26-33.

Duffett, R., and Wakeham, M., (2016). Social media marketing communications effect on attitudes among millennials in South Africa. The African Journal of Information Systems, Volume 8, Issue 3, p. 20-44.

Moraes, Michaelidou, and Meneses (2014). The use of Facebook to promote drinking among young consumers. Journal of Marketing Management, Vol. 30, 1377–1401. http://dx.doi.org/10.1080/0267257X.2014.909512.