1. What mobile applications currently exist and what s on the horizon? How many of these applications do you or someone you know use? 2. What are the barriers to adoption of mobile applications? Your smartphone might be the only thing you ll need for locking your door, starting a car, paying for purchases, or even just paying your friend the $20 you owe him. Mobile technologies allow users to do almost anything remotely and allow marketers to target services and promotions directly to consumers based on where they are. You may have noticed that some Starbucks customers just wave their phones in front of a scanner-no wallet, cash, or card required. Those customers may have gotten discount offers that lured them to Starbucks because their phone tipped the marketer off that they were nearby.