DQ-1 Answer each question with 2-paragraphs each. Provide references and quotes using APA formatting. Discussion Question 2 -Discuss how perceptual maps can be used to discover challenges and opportunities for a company. Search for an illustration of an established company on the internet that uses perceptual maps. -How did the company use perceptual maps to differentiate and position its brands successfully? Discussion Question 4 You are in charge of managing a campaign that allows your company to coordinate sales across all brands and channels.