Identify a business problem or opportunity with the AMERICAN AIRLINES

Business Decision Making


Purpose of Assignment
The purpose of this assignment is to provide students the opportunity to demonstrate mastery of their ability to apply statistical concepts to business situations to inform data-driven decision-making. Students will identify the organization problem research variable methods for collecting data and show mastery of validity and reliability as applied to data-collection methods.
Assignment Steps
Identify a business problem or opportunity with the AMERICAN AIRLINES / US AIRWAYS MERGER. This business problem/opportunity for which gathering and analyzing some type of data will help you understand the problem/opportunity better.
Identify a research variable within the problem/opportunity that could be measured with some type of data collection.
Consider methods for collecting a suitable sample of either qualitative or quantitative data for the variable.
Considerhow you will know if the data collection method would be valid and reliable.
Develop a 1000-word analysis to describe a company problem and variable including the following in your submission:
Identify the name and description of the selected company.
Describe the problem at that company.
Identify one research variable from that problem. Describe the methods you would use for collecting a suitable sample of either qualitative or quantitative data for the variable (Note: do not actually collect any data).
Analyze how you will know if the data collection method would generate valid and reliable data (Note: do not actually collect any data).

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