Managing cultural diversity in the workplace

Cultural Diversity in the Workplace
In today’s rapid changing global market many organization pays a greater attention to cultural diversity and it has also become an essential business concern too. Workforce diversity refers to the differences between individuals which include, national, origin, religion, language, age, color and even the skills and the attitudes people posses within themselves. As we know people are different in all kind of aspects, both visible and non visible. Therefore, cultural diversity is a complex phenomenon to manage and it is not that easy to control people within an organization. So, there are lots of challenges that organizations face because of cultural diversity.

However, these cultural differences when utilized well contributes a large number of benefits to the organization leading to more productivity, increasing competitive position, improving customer service, valuing diversity within employees and broadening of commercial image of the company. Having a diverse workforce in an organization open new ways for problem solving and can supply multiple solutions to problems in service and sourcing and allocating resources (Greenberg 2005). A diverse workforce has people from different background having different ideas, beliefs and thinking. In order to run a business successfully people are needed with those differences including skills and experiences since people are the most important assets of an Organization. Workers with diverse backgrounds also bring unique experiences and perceptions to the groups and work teams which strengthen team productivity and responsiveness to changing condition. According to Ingram, each employee in a diverse workplace also poses a unique strength and weakness derived from their culture in addition to their individuality.

Therefore, when managed properly diversity in the workplace can leverage the strengths and balance the weakness of each worker improving the performance of each employee and the team. Moreover, in a whole it creates more innovative ideas which lead to company’s growth and more productivity. Cultural Diversity in the workplace also increases company’s competitive position in the market. Every company in the world always tries to create and capitalize on competitiveness, ensuring productivity and long term survival. Presently, the competitiveness of the companies in the markets has increased so much that the need to gain advantages in competition has become very much essential than before. A diverse cultural workforce helps the company to

adapt to the changing market easily. Also most of our societies being multicultural the company needs to get familiar with the societies aspects of thinking in order to achieve their goals and targets. Globalization of people in a company approaches the society’s thoughts easily. It opens many ways to view the world differently on diverse angles and on different perspectives. Therefore, the company can easily find out the needs of the customer and their wants. As a result without much difficult the employees will be able to supply the services upon the desires of the customers making the company more recognizable in the society. To stand out in a crowded field of competitor’s customer service is a very serious factor. World leading companies take more market share by providing remarkable better customer service.

Hence, the importance of cultural diversity is very much needed in order to have a high-quality customer service. A multi-skilled diverse workforce creates more opportunities to understand and satisfy the needs of your community making better and more responsive services. Also language and cultural competencies are very much valuable to companies these days. Organizations having employees who speak different languages can easily communicate with the customers and suppliers. Moreover, identical in cultures between the clients and the employees of organizations helps the employee to communicate skillfully creating a healthy understanding of the matter. Therefore, organization with cultural diversity can easily access to overseas market, building a high level of connection within the market. Furthermore, working environments that respects and value diversity is free from discrimination and harassment and also creates an environment that respects each other regardless of the color, race and religion.

It also generates an atmosphere where employment decisions are based on merit and performance and the belief of diversity encourages staffs to work in their areas of strength. As a result the employees have equal chances to participate and maximize their potential to perform at the highest level of their ability which results in improved job satisfaction and commitment through greater participation in decision making. This helps the employee to stay longer minimizing employees turn over rate and it also reduces the employee’s absenteeism within the organization equating to save cost of the organization. Moreover, employees from different backgrounds can make a company attractive to both prospective clients and future employees broadening the Organizations commercial image. As per Goessl (2008) global relationships are an important aspect that should be considered when you are engaging in business on the international level. When you have a diverse group of employees, you will be able to reach out on a worldwide level easily because you will have a better understanding of different cultures engaging on businesses. In today’s global market this is an important component which should be considered when doing business.

Therefore, a diverse workforce indicates the changing world and the market place and people from different backgrounds contribute a great value to Organizations. Valuing diversity and respecting individual differences promotes the workplace by creating competitiveness and increasing work productivity. A diversity management benefits the Organization and employees by creating a fair and safe environment where everyone has access to opportunities and challenges. But today most workplaces are made up of diverse cultures, so organizations need to learn how to adjust to be successful by managing and utilizing the differences well and accordingly.

End Text References
Greenberg, J 2005, ‘Diversity in the Workplace: Benefits, Challenges and Solutions’,,-Challenges-and-Solutions&id=11053

Ingram, ‘Advantages and Disadvantages of Diversity in Workplace’,

Goessl, L 2008, ‘The benefits of cultural diversity in the workplace’,

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