STRATEGIC MARKETING

STRATEGIC MARKETING

Task: written summative assignment

1) NPD

1. Explain the steps in bringing a new product to market.

2. Explain the research you recommend to do

3. Explain when the company needs to define the SCOPE of the NPD strategy

4. Define the main causes of NPD Failure

STRATEGIC MARKETING

2) Sustainability

1. Define circular economy. Explain the main 3 strategies the clothe industry is trying to use to become more sustainable

2. What is the packaging that you will recommend to launch an Oat drink? Why?

i. Think of 3 strategies you will use to communicate the sustainability effort that your company is doing?

ii. How would you persuade the customer?

The assignment should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform.

Formalities:

· Word: Word count: 1500-2000 words.

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial, size 12

· Text alignment: Justified

· The in-text References and the Bibliography have to be in Harvard’s citation style.

It assesses the following learning outcomes:

· Outcome 1: Understanding macro and micro economic analysis

· Outcome 2: Understanding the market trends and the competitors.

· Outcome 3: Understanding customer needs and value proposition match

· Outcome 4: Understanding the competitive advantage