Case Study #4
Due to the challenges of a global market place, business teams are spread over three continents. The challenge of having a successful global presence requires virtual teams to enable a high degree of coordination in the development, production and marketing of products to customers across the world. Growth and globalization present significant challenges for W. L. Gore as it strives to maintain a family-like, entrepreneurial culture. Gore’s culture maximizes individual potential in a creative environment. The culture results from a commitment to technology for developing quality products. This strategy is carried out through a unique approach to leadership. What practices have to change to accommodate changing realities?
- Describe Gore’s global organizational design challenge?
- What should Gore do to build effective global teams?
- How will Gore’s culture affect the virtual global teams?
- What is Gore’s strategy for the 21st century?
Prepare your responses in a Word document in essay format that is a minimum of 2 pages in length. At least two references are required. Please be sure to cite and reference in APA.