Mrs. Acres Homemade Pies and Soft Drink Essay

Mrs. Acres Homemade Pies and Soft Drink Essay.

The company produces specialty pies and sells them in local supermarkets and select family restaurants. In each of the first six months, Shelly and three part time employees sold 2,000 pies for $4. 50 each, netting a profit of $1. 50 per pie. The pies were quite successful and Shelly could not keep up with demand. The company’s success results from a quality product and productive employees who are motivated by incentives and who enjoy being part of a successful new business. To meet demand, Shelly expanded operations, borrowing money and increasing staff to four full-time employees.

Production and sales increased to 8,000 pies per month, and profits soared to $12,000 per month. However, demand for Mrs. Acres Homemade Pies continues to accelerate beyond what Shelly can supply. She has several options: (1) maintain current production levels and raise prices; (2) expand the facility and staff while maintaining the current price; or (3) contract the production of the pies to a national restaurant chain, giving Shelly a percentage of profits with minimal involvement.

When Shelly Acres started selling her pies, she had to find her own customers.

None of the local restaurants and supermarkets knew her products, so she had to offer an affordable product to interest restaurants and supermarkets in her products. As demand increased, Shelly started producing more pies to meet this demand. At the moment, she cannot supply all the demand. A way to decrease this demand is to increase prices. She can also increase the production level to meet the demand. The first option implies that Shelly’s company is not going to grow since its current size will be maintained by keeping an artificially high price.

The second solution requires Shelly to find the resources to finance the expansion of her activities. The third option leads Shelly to lose her specific know-how by providing it to the national restaurant chain. It also implies that Shelly does not own her business any longer. In economics we classify goods as “tangible” products, example might include food and drink, cars, digital televisions, flat-screen televisions, energy products and cricket bats!

Services are sometimes known as intangibles, education and health-care are two important services and tourism, business consultancy, cleaning and home insurance are all examples of services. A soft-drink manufacturer produces several flavors of drink for example, cola, orange, and lemon. Each flavor has several versions such as regular, diet, and caffeine-free. The manufacturer operates factories in several states. You have input records that list version, flavor, yearly production in gallons, and state (for example: Regular Cola 5000 Kansas).

The aim of segmentation in consumer markets is to bring the focus on to manageable groups of like-minded individuals who have a high disposition for a product. Coca-Cola has customers who want low cost drinks for consumption at home. It has customers who want a mixer or a non-alcoholic drink in a bar. It has customers who are hot and thirsty and want a cool refresher outside the Duomo in Florence. The same consumers may at various times join one of the segments and when they do, they will see the product in a different light and value it in a different way.

In business-to-business markets the aim of segmentation is similarly to arrive at clusters of like-minded companies. There is a very strong pressure to use segmentation in business-to-business markets to win a competitive advantage as there is often little to differentiate one product from another. Segmentation therefore links strongly with a strategy to achieve a sustainable differentiated position.

References: highered. mcgraw-hill. com/sites/dl/free/… /ferrell_walkthrough. pdf http://www. b2binternational. com/library/whitepapers/whitepapers03. php.

Mrs. Acres Homemade Pies and Soft Drink Essay

Questionnaire on soft drinks’ purchasing preferences…” Essay

Questionnaire on soft drinks’ purchasing preferences…” Essay.

“Questionnaire on soft drinks’ purchasing preferences…” Questionnaire on soft drinks’ purchasing preferences.. Today soft drinks don’t only reduce the thirst but also have become style and fashion. The purpose of this questionnaire is to know what people like most about soft drinks and what attracts them toward these products… Part 1: 1. Do you drink soft drinks? oYES oNO, if no, please return this questionnaire 2. Gender oMale oFemale 3. Which of the following best describes your age? o 16-25 o 26-30 o 31-40 o41-50+ 4.

Where is the most common place that you purchase soft drinks? o Restaurants o Supermarket o Hypermarkets.

oKiosks oOther (please specify) 5. How often do you consume a soft drink? oDaily Basis o Weekly basis o Monthly basis o Never 6. On average how many times do you visit stores to purchase beverages? o 1-2 per month o 3-4 per month o 5-6 per month o 7+ per month 7. What is your soft drink of choice? oPepsi oCoca-Cola oSprite o7-Up oMirinda oFanta oSchweppes oOther (please specify) 8.

Why do you drink soft drinks? oTaste o Caffeine o Refreshment o Brand loyalty oOther (please specify).

9. What is the most effective advertising that makes you want to drink a Coke?

o Commercials o Web advertising (social media, official website, etc. ) o Billboards o Print advertising oOther (please specify) Part 2: Please indicate your level of agreement or disagreement with each of the following statements as 1 = Strongly agree, 3=neutral & 5= strongly disagree: StatementStrongly agree to strongly disagree 1. I understand the features of sodas well enough to evaluate the brands. 2. I have a preference for one or more brands in the soft drink class. 3. Soft drinks are a product for which I have no need whatsoever. 4. I usually purchase the same brand within the soft drink class.

5. If I received information that was contrary to my preferred soft drink, I would still keep my preferred brand. 6. If my preferred brand of soft drink is not available at the store, it makes little difference to me if I must choose another brand. 7. My preferred brand of soft drink helps me attain the type of life I strive for. 8. This soft drink helps me express the “I” and within myself. 9. I definitely have a “wanting” for soft drinks. 10. Most of the brands of soft drink are all alike. 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5.

“Questionnaire on soft drinks’ purchasing preferences…” Questionnaire on soft drinks’ purchasing preferences.. Today soft drinks don’t only reduce the thirst but also have become style and fashion. The purpose of this questionnaire is to know what people like most about soft drinks and what attracts them toward these products… Part 1: 1. Do you drink soft drinks? oYES oNO, if no, please return this questionnaire 2. Gender oMale oFemale 3. Which of the following best describes your age? o 16-25 o 26-30 o 31-40 o41-50+ 4. Where is the most common place that you purchase soft drinks?

o Restaurants o Supermarket o Hypermarkets oKiosks oOther (please specify)5. How often do you consume a soft drink? oDaily Basis o Weekly basis o Monthly basis o Never 6. On average how many times do you visit stores to purchase beverages? o 1-2 per month o 3-4 per month o 5-6 per month o 7+ per month 7. What is your soft drink of choice? oPepsi oCoca-Cola oSprite o7-Up oMirinda oFanta oSchweppes oOther (please specify) 8. Why do you drink soft drinks? oTaste o Caffeine o Refreshment o Brand loyalty oOther (please specify). 9. What is the most effective advertising that makes you want to drink a Coke?

o Commercials o Web advertising (social media, official website, etc. ) o Billboards o Print advertising oOther (please specify). Part 2: Please indicate your level of agreement or disagreement with each of the following statements as 1 = Strongly agree, 3=neutral & 5= strongly disagree: StatementStrongly agree to strongly disagree 1. I understand the features of sodas well enough to evaluate the brands. 2. I have a preference for one or more brands in the soft drink class. 3. Soft drinks are a product for which I have no need whatsoever. 4. I usually purchase the same brand within the soft drink class.

5. If I received information that was contrary to my preferred soft drink, I would still keep my preferred brand. 6. If my preferred brand of soft drink is not available at the store, it makes little difference to me if I must choose another brand. 7. My preferred brand of soft drink helps me attain the type of life I strive for. 8. This soft drink helps me express the “I” and within myself. 9. I definitely have a “wanting” for soft drinks. 10. Most of the brands of soft drink are all alike. 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5.

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Questionnaire on soft drinks’ purchasing preferences…” Essay

Thesis About Soft Drink Dealership Essay

Thesis About Soft Drink Dealership Essay.

1/A thesis proposal submitted to the Faculty of the Department of Management, College of Economics, Management and Development Studies, Cavite State University, Indang, Cavite, in partial fulfillment of the requirements for graduation with the degree of Bachelor of Science in Business Management, major in Business Economics. Prepared under the supervision of Dr. Nelia C. Cresino. INTRODUCTION Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do and mineral water is said to have curative powers.

Scientists soon discovered that gas carbonium or carbon dioxide is behind the bubbles in natural mineral water. Soft drinks by its term are beverages that are not alcoholic drinks. Carbonated soft drinks are also referred to as soda (About. com, 2011). What is special about soft drinks is that it is very easy to find and that all people could avail it. It is really good in satisfying thirst of an individual.

It gives a refreshing feeling especially on a very hot weather. According to the research conducted by the Gale Group Farmington Hills Michigan (2008), the soft drink industry began in the mid-1880s.

During the early years, soft drinks were sold only in stores that could provide fountain service. Increasing distribution was tied to building additional syrup manufacturing plants. The first marketed soft drinks appeared in the 17th century as a mixture of water and lemon juice sweetened with honey. In 1676 the Compagnie de Limonadiers was formed in Paris and granted a monopoly for the sale of its products. Vendors carried tanks on their backs from which they dispensed cups of lemonade.

Sari-sari stores remains the largest distribution channel in 2011, small neighborhood retail outlets called sari-sari stores accounted for the largest proportion of sales in soft drinks. Located in neighborhoods, these outlets make products easily accessible to lower- and middle-income consumers, especially in provincial areas where modern channels such as convenience stores and supermarkets are located in retail centers that are far from residential areas. It should also be noted that Filipino consumers typically do not buy in bulk and store soft drinks products at home.

Thus, sari-sari stores become a convenient channel for buying soft drinks in the favored smaller and returnable glass packaging (euromonitor, 2011). For dealership one will need a lot of collateral. The amount is based on the area of distribution. Soft drink dealership is profitable, but one should have to watch out for a lot of things where one can lose money like breakage, theft, etc. The dealer should be 200% hands-on because of the cash and lots of credit that will be handled. Based on the visitation on the sales office of Coca-cola, Pepsi-cola as well as Royal Crown in Cavite there are 52 soft drinks dealers in the province.

Soft drink dealerships as well as other businesses contribute to the improvement in the economic condition of people in a certain area or field and the community in general. Thus, the profitability of its operation is worth studying. Statement of the Problem Specifically, the study seeks to answer the following questions: 1. What are the socio economic characteristics of soft drink dealers in Cavite? 2. What is the income of soft drinks dealers in Cavite? 3. What is the profitability of soft drinks dealership business? 4. What are the problems encountered in soft drinks dealership? Conceptual Framework.

The framework of the study which is composed of the socio-economic characteristics as the input, the dealership as the process and the net income as the output is shown in Figure 1. The socio-economic characteristics of the soft drink dealers such as age, gender and educational background will be the used as input in operating a dealership business. The output which is the net income of the business will be based from the input which will be processed in operating the business to generate the profit. Figure 1. Conceptual framework of the profitability of the soft drinks dealership in Cavite.

Objectives of the Study Generally, the study will be undertaken to determine the profitability of soft drinks dealership in Cavite. Specifically, it aims to: 1. describe the socio-economic characteristics of soft drink dealers in Cavite; 2. determine the income of soft drinks dealers in Cavite; 3. determine the profitability of soft drinks dealership in Cavite; 4. identify the problems encountered in soft drink dealership business. Importance of the Study The prospective investors can use this information as basis in deciding to enter into the soft drinks dealership business.

This will provide a good source of data for their feasibility study. The student and researchers can use the result of the study as reference to have a deeper study about soft drink dealership in Cavite and other related researches. From the result of the study, the soft drinks dealer will have an idea of the current situation of other dealers and compare their pricing strategies with the other soft drink dealers in Cavite. Scope and Limitation of the Study This study will be conducted to analyze the profitability of soft drink dealership in Cavite. It will be conducted from October to December 2012.

The respondents will be the owners, managers, or owner-managers of soft drink dealership business. The study focused mainly on the socio-economic characteristics of the respondents, income of soft drink dealers and problems encountered in soft drinks dealership business. Only dealers of soft drinks such as Coca-cola, Pepsi- cola and Royal Crown will be interviewed. Accounting transactions for one year period, 2011 will be included in the analysis of income. The data that will be used in the study will be limited to what the respondents will provide during the interview. Operational Definition of Terms.

Cost of sale refers to an expense incurred by soft drinks dealers which is obtained by multiplying the monthly sales volume by unit cost. Gross income refers to the monthly total cash amount received by soft drink dealers from the business. Net profit refers to the total cash amount left to the soft drink dealer after deducting all relevant expenses from the total sales. Profitability is the ability of soft drink dealers to improve the financial position of the business. The ratios that will be used are: Gross Profit Margin, Operating Profit Margin and Net Profit Margin.

Sales volume refers to the monthly quantity of soft drink sold by soft drink dealers. Soft drinks is the main product traded by the soft drink dealers to their consumers. This include carbonated drinks such as Coca-cola, Pepsi- cola and Royal Crown. Soft drinks dealers refer to the person who sells soft drinks for cash. Total cost/ expense refers to all expenses incurred by soft drink dealers in a month. Total sales refers to the total amount of soft drinks sold in a month. It is obtained by multiplying the unit selling price by the monthly sales volume. METHODOLOGY.

This chapter will discuss the research procedure to be used in the study. This will be presented in the following section: 1. ) research design, 2. ) source of data, 3. ) data gathering procedure, 4. ) research instrument, 5. ) method of analysis. Research Design The cross- sectional survey research design will be used in studying the profitability of soft drink dealership in Cavite. This design will facilitate finding the answers to questions on socio-economic characteristics of soft drink dealers, income of soft drink dealers, profitability of soft drinks dealership and the problems encountered in soft drink dealership business.

In the cross sectional survey design, data will be collected at one point in time from October to December 2012 from a sample selected from a population at the particular time. Sources of Data The respondents for this study will be the soft drinks dealers in Cavite. A list of soft drink dealers in every town was requested from the sales office of the different companies such as Coca-cola, Pepsi- cola and Royal Crown cola in Cavite, namely: Alfonso, Amadeo, Bacoor, Carmona, Cavite City, Dasmarinas City, Gen. Trias, Imus, Indang, Kawit, Maragondon Naic, Noveleta, Rosario, Tagaytay, Tanza and Trece Martirez City.

Only towns that have soft drink dealers will be included in the study. Data Gathering Procedure The data to be used in the study will be gathered through interviews with the aid of questionnaires. Visitation to the different towns of Cavite will be done to determine the number of soft drinks dealers. Table 1 shows the distribution of respondents by products and by towns. A total of 52 respondents will be included in the study. Table 1. Distribution of respondents by products and by towns.

PRODUCT/TOWNFREQUENCYPERCENTAGE Pepsi- cola Carmona 2 4 Bacoor 3 6 Dasmarinas 3 6 G. M. A. 1 2 Silang 3 6 Coca-cola Amadeo 1 2 Bacoor 4 7 Cavite City 1 2 Dasmarinas 3 6 Gen. Trias 2 4 Imus 2 4 Indang 1 2 Kawit 1 2 Maragondon 1 2 Naic 1 2 Rosario 3 6 Tagaytay 1 2 Tanza 2 2 Ternate 1 4 Trece 1 2 Royal Crown cola Alfonso 1 2 Bacoor 2 4 Carmona 2 4 Cavite city 1 2 Dasmarinas 1 2 Gen. Trias 1 2 Imus 3 6 Noveleta 1 2 Silang 1 2 Tanza 1 4 Martirez 1 2 Total 52 100 Percent Research Instrument The questionnaire will be used as the main gathering tool of data. The questionnaire is divided into 5 parts.

The first part is about the general information of the respondents. The second part will focus on the form of business organization, and the third part will center on the practices and strategies in making profit. The fourth and the last part include the business income and expenditures of the soft drink dealers and the problems encountered in soft drink dealership. Method of Analysis Frequency count and percentage will be used to describe the socio-economic characteristics of soft drink dealers, factors affecting the income of soft drink dealers and problems encountered by soft drinks dealers.

Financial tool such as profitability ratios will be used to measure the earning capacity of the business. The ratios that will be used are: Gross Profit Margin, Operating Profit Margin and Net Profit Margin. Gross profit margin. Measures the percentage of each peso sales remaining after the firm has paid for its goods. The higher the gross profit margin, the better, the lower the relative cost of merchandize sale. Gross profit margin = Gross profit Sales Operating profit margin. It determines the percentage of each peso sales that is represented by operating profits.

It measures the overall operating efficiency and incorporates all the expenses associated with the ordinary or normal business activities. Operating profit margin =net operating income Net sales Net profit margin. Consider income after cost. Operating cost and taxes have been deducted. Net profit margin is divided by net income after taxes by net sales. In analyzing the income of soft drink dealers the formula that will used to solve the net income is: NI =TS – TC Where : NI = net income TS = total sales TC =total cost Return on expenses.

Measures the earning power of the business for every peso spent. It is obtained by dividing the net income after taxes by the total expenses. ROE= net income after taxes Total expense REVIEW 0F RELATED LITERATURE Carbonated Soft drinks Dealers Soft drinks are liquids which contains carbon dioxide. In the years that followed, many variations of carbonated beverages, the process of carbonation can occur naturally underground or artificially, it is through pressurizing. Examples of carbonated beverages include spring water, beer and soda, or pop.

Best example is Coca-Cola which is the household name all over the world. Makers of carbonated drinks use caramel coloring more than any other color in the food industry. Carbonated beverages can generally be 90 percent water. They are most commonly associated with being non-alcoholic, although by definition beer is also a carbonated drink (Jeanne, 2011). According to the Pinoy Progress Philippines. Com, The Philippine Beverage Industry is composed of companies producing ice tea drinks, soft drinks and colas, energy drinks, milk, juice drinks and mineral water.

In the soft drinks or soda category Coca-Cola and Pepsi of the US dominate. The soft drinks segment of this industry right now is dominated still by the two American giants–Coke and Pepsi (pinoyprogress. com2012). Royal crown soft drinks are also the leading brand of soft drinks for the Filipinos. Getting Filipinos to appreciate RC Cola, a century-old brand founded in Columbus, Georgia is something that the local bottlers of RC Cola have been doing daily for the past eight years (Manila Bulletin, May16, 2011).

Pepsi Cola Products Philippines reported its sales figured being down to $2. 74 million in 2008 from $3 million in 2007. This is expected to be a result of people’s growing orientation towards healthier drink options (Philippine Beverage Industry,2009). Consumption of and Sales of soft drinks The consumption of carbonated soft drinks is high, and is fast reaching saturation. So future growth in the Philippine soft drinks market is expected to come from non-carbonated soft drinks, says “Philippines Food and Drinks Market: Emerging Opportunities”, the latest research on the Philippine food and drinks market (Philippines Food and Drinks Market: Emerging Opportunities, Feb. 2009).

Status of sales in soft drink industry has been good performance over the recent years. Enjoying high per capita consumption among Asian countries. The sales of soft drinks are expected to come to reach 6 Billion Liters in 2008, 23% up over 2005 (Philippines Food and Drinks Market: Emerging Opportunities,Feb. 2009). Small retail outlet which is called sari- sari stores is accounted for the largest proportion of sales in soft drinks.

Because it is easily accessible to lower- and middle-income consumers, especially in provincial areas where modern channels such as convenience stores and supermarkets are located in retail centres that are far from residential areas (Euromonitor. com2012). In the Philippines, the competition in the carbonated drinks becomes stronger. The Coca-Cola Export Corp remains the undisputed leader in the Philippine soft drinks category. The Coca-Cola Co is able to cater to lower-income consumers through its fully-owned subsidiary Cosmos Bottling Corp, which manufacturer’s competitively-priced regional brands (Euromonitor.com2012).

According to the research conducted by the Canadian Beverage Association (2009), sales tend to be seasonal, with higher consumption occurring during the hotter summer months. Unusually cold or rainy weather during the summer months can have a negative impact on sales. Aside for carbonated drinks, bottled water and fruit juice will be the most profitable in the non carbonated soft drinks in the market. Many factors affecting the sales of soft drinks industry “Growing health awareness and health safety concerns among Filipinos will be the key deciding factors of this growth” ”, says an analyst at RNCOS.

Other factors, including growing young population, rising income and shifting consumer preference are also likely to add to the growth of health drink market in the country (S. C 2009). Problems Encountered by Soft drinks Industry According to the research conducted by the Euromonitor’s team, the year of 2011 is a very challenging year for the soft drinks industry in the Philippines. Because of the economic back drop, shorter summer periods and higher inflationary pressure, the industry’s total volume sales contracted (Euromonitor.com, 2012).

Increased competition from other non-alcoholic beverages, in particular bottled water, but also beverages such as fruit/vegetable-based drinks, energy drinks, sports drinks and relaxation drinks, has given consumers more beverage choices. Changing consumer preferences and demographics, with a larger segment of older consumers who are increasingly concerned about their own health, and concerns about obesity have resulted in an increased demand for new products (Canadian Beverage Association, 2009).

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Thesis About Soft Drink Dealership Essay

The Effects of Carbonated Drinks Essay

The Effects of Carbonated Drinks Essay.

First I want to say this project was a new chance to learn about what I consume. In my project I learned that carbonated drinks otherwise known as soda. I was surprised to learn about the ingredients in soda. By the way, that was one of my goals. Speaking of goals, my other goal was to learn about the effects of carbonated drinks on the body. I have changed my dietary ways because of that. Now I will present in this report my research.

In my research I learned the effects of soda on the body. That was my first goal. One main effect on the body is the dental problems. This can include dental erosion, cavities, and gingivitis.

This is caused by the many acids in sodas. Diet coke can cause cancer as well. Diet sodas are actually worse for you than regular sodas. In my research, I found my other goal. This was the common ingredients in soda. The main one is caffeine.

We all know there are caffeine free sodas but most do contain caffeine and a lot of it too! Some other common ingredients are Phosphoric acid, sugar, and Aspartame. Sugar is the main culprit of the cavities caused by soda. Another culprit of bad effects on the body is high fructose corn syrup. I mean that stuff is in everything! I also did an extended search.

I went through different statistics to most worrying ones that need to be revealed. One that really concerned me was that of 57 children that had low blood calcium levels, 38 drank 4 12-16 ounces of soda a day. This disturbed because I know the amount of sugar and acid going into these children’s bodies. This means carbonated drinks also deprive you of your calcium. I also found out that in a McDonald’s cups hold 21 ounces. This equals to 17 ? sugar packets! After that I found out that soda causes obesity. Wow big shocker! Carbonated drinks can also lead to 92 different health problems.

Once again that brings me to cancer. This project really opened my eyes. I drink soda which really scares me to know all of this. I enjoyed this though. Soda isn’t bad all the time. Enjoying a soda every once in a while isn’t dangerous. You just have to drink in moderation. If you do this you don’t have to have low calcium levels like those 38 children because of soda! Simply stay away from diet sodas though. Remember you can get cancer from diet sodas. Carbonated drinks are basically what we exhale. Too much can kill you!

Bibliography Lesssugarydrinks. com Onecanofsoda. com Furgang, Adam Carbonated beverages.

The Effects of Carbonated Drinks Essay

Drink in Trend: Thailand Essay

Drink in Trend: Thailand Essay.

Ready to drink tea ?In the past 1 to 2 years, ready to drink tea market seem declining. But in the first half of 2008, ready to drink tea market grew 16% in market value and 13% in quantity while the entire beverage market grew 5% only. This is the result of intensive marketing activities in the market. ?Consumers perceive that green tea is for health and wellness whereas black tea is for refreshment Source: Pepsi Co Trading Co. , Ltd Source: Oishi Source: T. C. Pharmaceutical. Total market value: Bt.

3,600 million Lipton?

Lipton is the market leader of black tea segment (with 80% market share0 ? In the first half of 2008, Lipton ready to drink tea grew 30%. ?Lipton launched Lipton 9 to create an image of Lipton as the expert in tea products. 3-4 years ago, Lipton Wave green tea was not succeed and withdrew from the market. ?The selling point of Lipton 9 is new green tea product with 9 kinds of herbs. Asian believe these herbs are good for health.

?Thailand is the first market that for Lipton 9 ?Target group: female aged 20-39 years / with health and beauty conscious.

?A Bt20 million marketing budget has injected to build awareness of the new product with product trial road shows for 900,000 consumers, advertising through major media channels and photo contests on www. lipton9. com. ?Sermsuk expects Lipton 9 to carve out 4-5% of the green tea market this year ? Product price of Lipton 9: can Bt. 14 and PET bottle Bt. 18 ? Key person: Mr. Isaress Sundravorakul, marketing manager of Serm Suk Ms. Ratchada, non carbonated drink director, Pepsi Co Oishi.

?In order to tap the functional drink trend, Oishi launched green tea product with chlorophyll – substance in green plant which helps to improve body’s blood circulation and increase oxygen level. ?Marketing budget for launching Oishi green tea – chlorophyll: Bt. 10 m ? Key person: Tan Paskornnatee, managing director Puriku ?Puriku’s mixed berry flavor not only creates a big success for the brand but also a new trend and category for ready to drink tea market: tea + fruit juice. Even Oishi, the market leader, has to follow and launched Oishi green tea mixed berry flavored at the same size 350 ml.

?Puriku fruit white tea is positioned as refreshment drink for teenagers aged 12-17 years instead of functional drink for adult. It is because functional tea drink consumed time to educate consumer; and adult with health conscious prefers drinking water and fruit juice. Moreover, teenagers love the sweet and sour taste of fruit tea. ?Other than sell in 500 ml bottle and priced Bt. 20 as other brands, Puriku put its fruit white tea in smaller bottle 350 ml and sells Bt. 12 a bottle. It gets a well response from teenagers whom live in other provinces and has limited pocket money.

?Strengthen the brand image by adapting famous duo boy band “Golf , Mike” as presenter ? Puriku will launch new flavor every year. Currently Puriku has 4 flavors. ?Key person: Suwandee Chaivaroot, marketing manager Zenya ?Zenya has released two functional green tea products: 1. Zenya light plus fiber (same taste as original flavor but amount of calories reduced by 50%) and 2. Zenya C 100 plus (added 100 mg of vitamin c) Functional Drink ?Even functional drink’s market value grow double every year but it is still not very popular in Thailand market because: oThais do not accept the product yet.

It has to take longer time to educate the consumer. For examples, I Firm from Unif and Alive from Coca Cola, which entered the market too early, has been withdrawn already. oStrong advertising restriction. Even the product has got Thailand’s FDA approval; it cannot advertise all its benefit to consumer. ?Now only B-ing of Singha Corporation is still active in this market. It has just launched the 4th formula “B-ing Relax” into the market in May 2008. o4 formulas: 1. B-ing Fine (provide vitamins for immune system) ; 2. B-ing Boost (provide amino for burning fat and energy); 3.

B-ing Comfort (provide fiber for digestive system); and 4. B-ing Relax (for reduce stress) oUnlike other brands which have only one formula with different flavors, B-ing has up to four formulas. This strategy helps to build confidence to consumer and can fulfill needs of different target group. Market Value of Functional Drink YearMillion Baht 2006500 20071,000 20082,000 Beauty Drink ?A category of functional drink which is blooming ? Collagen is the most popular ingredient in this category ? Sappe ?Market leader and the first brand of functional drink that use beauty as a selling point ? Launched in December 2006 by Saap Anan?

Distribution channel: in first 5 months, it was distributed in 7- eleven only. ?Target group: female 20-45 years ?Keys of success: oAdvertorial in TVC program and P. O. P. (no above the line activity) oBeauti Drink’s formula: fruit juice + beauty ingredients in 365 ml bottle. It can be drink more often than milk and 100% fruit juice because it contains only 12% fruit juice. So other than beauty purpose, Sappe can fulfill the thirsty purpose as well. ?Product: oBeauti Drink Collagen 1000 mg oBeauti Drink Co Q10 oBeauti Shot Collagen 3000 mg + Fiber 2500 mg oBeauti Shot Co Q10 + Grape seed extract Meiji Beauti ?Launched in 2007 by CP-Meiji.

?Product strategy: beauty yogurt ?In order to compete with Dutch Mill which gains 90% market share of yogurt market, CP-Meiji build a new segment. Beauty yogurt is differentiated from fruit yogurt of Dutch Mill. ?Marketing budget: 50 million baht ?Marketing activity: above the line and below the line activities (movie preview and sampling). ?After conducted a consumer research, CP-Meiji found that the brand image of CP-Meiji is not young. So the packaging has been redesigned. ?Product: oBeauti Detoey – with honey and lemon for detoxify oBeauti Bright – with collagen for good skin oBeauti Miracle – with apple cider and honey for well being ?

Key person: oDr. Kinggard Pattarathamas, assistant to marketing director oPaisan Chonbanyatcharoen, managing director CP-Meiji’s shares in different markets Market Total Market Value Share of CP-Meiji Pasteurized milk 3,500 million baht 51% Drinking yogurt1,500 million baht7-8% Yogurt (in cup)2,500 million baht10% Healthy Drink ?In the past, the target audience for healthy drink is sportsman aged around 20 years and 40-50 years. Nowadays, health conscious trend is expanding the consumer base. People whom do not play sports also drink healthy drink ? Market value: 1,000 – 2,000 million Baht.

(estimated by Sahaphattanapiboon) i-Healti ?Launched in May 2007 by Sahaphattanapiboon ?Product strategy: added Co Q10 (substance which is important for good health and skin) ? Marketing budget: 70 Bt. ?Major distribution channel: 7-eleven and member system ?Packaging: oFirstly there was a lady image on the label to avoid Thai FDA restriction on healthy drink.

But later on the lady image has been removed in order to capture male consumers. oRed color is selected because it is a powerful color ?Keys of success oUsed skin doctor as presenter at the beginning and now use Miss Thailand oBoth above and below the line activities (ie.road show) oSmall bottle: 100 ml / bottle. Less quantity makes consumers perceive that it is effective and 100 ml can be drink for refreshment as well. oAffordable price: Bt. 25 / bottle. Consumer can drink everyday. ?

Product: oi-Healti Q10 oi-Healti Q10 Lite (actually it is a sugar free formula but Thai FDA did not permit to put “sugar free” on label so i-Healti Q10 Lite put “Low Calorie” instead. ) ? Key person: Pennapa Tanasarasin, director Peptein ?Launched in Jan 2008 by Osotspa ?Product strategy: added soy peptide (substance for good brain performance) ? Imported soy peptide from Japan?

Marketing budget: 400 million baht ?Sales target 2008: 300 million baht ?Osotspa had set up a new unit called “marketing department for health and functional beverage”. Each year it plans to launch one new product. ?Major distribution channel: 7-eleven ?Product: oPeptein 4000 oLaunched in Jan 2008 oSell at Bt. 38 / bottle (100 ml) oTarget group: teenager, young adult, and first jobber oPeptein 8000 oLaunched in Feb 2008 oSell at Bt. 68 / bottle (150 ml) oTarget group: adult aged 40 years old up oKey person: Prathan Chaiprasit, senior deputy director Brane Fit ?Launched by Ajinomoto.

?Product strategy: positioning as brain food (Brane Fit) and skin food (Skinn Fit) ? Healthy food and drink will be a new business unit of Ajinomoto. And it will launch at least one product a year. ?The strength of Ajinomoto is the know-how in healthy drink from mother company in Japan ? Major marketing activity: sampling ?Target group: student and worker ?Product: oBrane Fit oSkinn Fit ?Key person: Pichit Kusamit, managing director Trend # 1: Sugar-free ?Sugar-free soft drink category is blooming while the overall soft drink market does not grow in the first half of 2008.

Consumers become more health conscious and the taste has been improved to be similar to classic formula. Source: Coca Cola Thailand ?Coca-Cola (Thailand) Co has spent 50 million baht for its Genzero campaign, aiming at strengthening its leadership in the sugar-free carbonated beverage segment. The campaign was designed to strengthen the success of Coca-Cola Zero by appealing to the emerging trend among teenagers and young adults to break free from stereotypes. Coke Zero was launched in May 2007 and now has a 43% share in Thailand’s sugar-free carbonated beverage segment, estimated to be worth two billion baht.?

Key person: Chuenhathai Vuntanadit, regional marketing director (Coca Cola) Trend # 2: Sesame Soy milk market share by brands Vitamilk50% Lactasoy35% DNA 12% Others 3% Source: Vitamilk ?The intensive marketing activities of hi-calcium milk Anlene and Calcimex in the past few years has created a bone health conscious among Thai consumers. Soy milk companies catch the trend by adding black sesame, which is rich with calcium, into their products. And this soy milk’s category is now in full blossom. DNA ?DNA soy milk was introduced into the market 4-5 years ago by Dutch Mill.

?In order to compete with other two major players in the market: Vitamilk and Lactasoy, DNA is positioning as “hi-calcium soy milk” with black sesame. Now DNA is the market leader of this segment. V-Soy ?Vitamilk launched V-Soy in 2006 ?Positioned as hi-calcium soy milk and targeted at male consumer. ?Three flavor: double black sesame, white sesame, and no sugar Vitamilk ?Sales of Vitamilk original formula dropped in the first half of this year. It is because 1) glass bottle was short of supply; 2) retail price of Vitamilk UHT 250 ml increased 2 baht to Bt. 12 but rival, Lactasoy, remained price at Bt. 10 and added quantity to 300 ml.

Vitamilk flights back with Vitamilk to Go in Black 300 ml (glass bottle) and 330 ml (UHT). The 330 ml pack sells at Bt. 10 / box until end of this year. ?Key person: Chanid Suwanprim, marketing manager of Greenspot Foremost Hi-5 ?Foremost launched the cereal flavor soy milk in end of 2005. ?Unlike other products on the market, Foremost Hi-5 contains black sesame, brown rice, barely and wheat germ. Anlene ?Anlene also launched soy milk with black sesame. ?Key person: Lalana Boonngamsri, marketing manager of Fonterra Brands (a subsidiary of Fonterra, the world leader in milk and dairy products and the world’s largest milk exporter.

Fonterra is headquartered in New Zealand and operates a network of consumer dairy businesses in 40 countries worldwide. ) Trend # 3: Smaller size Recently several brands of beverage introduced small pack into the market with different reasons: Refresh drink ?Decrease in purchasing power. Small pack is cheaper. ?Able to finish the whole bottle in one time ?Can drink several kinds of beverage Samples: oPuriku green tea – 350 ml oOishi green tea – 350 ml oZeny green tea – paper box oSplash (orange juice of Coca Cola) – 180 ml (sells Bt. 10 a bottle / target: kids) oTropicana (orange juice of Pepsi Co) – 250 ml in glass bottle (sells Bt.10 a bottle) oCoke – mini can (sells at Bt. 10) oRed Bull Cola – 325 ml (sells at Bt. 10).

Functional drink ?Consumer perceive that small bottle is more effective than the big one. Samples: oBeauti Shot – 50 ml oi-Healti Q10 – 100 ml oSt. Anna – 100 ml oPeptein 4000 – 100 ml and Peptein 8000 – 150 ml oBrane Fit 100 ml Hi calcium milk ?Anlene launched the concentrate formula, which contains 4 times the calcium of regular milk in 110 ml UHT box. ?Target consumer whom get calcium tablet. ?It is very successful. Anlene’s market share jumped from 17% to 38%with in 6 months.

The total market values of hi calcium milk is 1,000 million baht. Samples: oBeauti Shot – 50 ml Others Fruit Fit For Fun orange juice: ?15% orange juice drink launched by TC Pharmaceutical for economical and super economical markets. ?Unlike 100% fruit juice which sell in modern trade channels only, Fruit Fit For Fun is applying the same distribution network of Red Bull, Sponsor, and Puriku. ?Ranked no. 3 in 7-eleven after Splash and Tropicana but its share in traditional channel is still far away from DeeDo, the market leader. DeeDo sells at Bt. 10 a bottle (500ml) while Fruit Fit For Fun sells at Bt. 13 a bottle.

Drink in Trend: Thailand Essay

Sugary Drinks Essay

Sugary Drinks Essay.

Beverages are different types of drinks made for human consumption to quench thirst. Sugary drinks or soft drink is one type of beverage, which is added with sugar such as Coca Cola which is a common soft drink. Energy drinks are also known as sugary drinks. Sugary drinks have many reasons for and against regulating it. Although sugary drinks are in favor of many people, it is also important to note that it is in opposition to others in a nation at large which gives use to the question of whether sugary drinks should be regulated or not.

This essay will discuss the reasons why the government should not and should regulate sugary drinks. To begin with, a reason against regulating sugary drinks is that it generates employment opportunities for the nation. Sugary drinks companies will need a high manual labor component in its various manufacturing process, therefore locals based near the factory are mostly recruited. For instance, as shown in the annual reports, “Coca Cola Amatil Limited employs approximately fifteen thousand people across the group” (Coca Cola Amatil Limited 2013, p.

75). Ultimately, unemployment rate in an economy is maintained which further leads to economic growth.

In addition, alongside employment, a few sugary drinks are beneficial for the people. Such drinks are energy drinks which contain vitamins and proteins in it such as Powerade, V-drink and Mother. Players consume these energy drinks while training, before playing and also after playing to be energized. In the case of Fiji Marist 7s tournament, “Coca Cola Amatil Limited providing the Powerade dinks that replenishes electrolytes, carbohydrates and vitamins during physical activity” (Kumar 2013, p. 45). Hence, sugary energy drinks are highly valuable for the strength of the players.

Furthermore, choice of drinks is sighted as a personal right. Every citizen of a country has the full rights and freedom to choose what they want to consume regardless of the drawbacks. In other words, a person cannot be turned away from others decisions. To illustrate, according to David, “I criticize Conly’s defense of the soft drink ban and offer my own view of the justification for paternalise food and beverage policies” (Resnik 2014). Therefore, choosing between the various types of drinks to consume is entirely dependable on a person itself. However, there is another side to this argument.

It is evenly important to recognize the arguments against regulating sugary drinks. This essay discusses the arguments against sugary drinks. Equally, a major reason for regulating sugary drinks is to prevent non-communicable diseases among children. Daily consumption of sugary drinks leads to weight gain, poor diet and health and tooth decay in children. Meanwhile, there is less control of sugar level which leads to diabetes. Children are too young to suffer from such non-communicable diseases.

For example, A thoughtful redesign of a school environment with changes to school dietary options, implementation of reduction of access to sugary soft drinks resulted in a deadline in the prevalence of overweight from 20. 8% in the 2004-2005 school years to 20. 4% in 2005-2006 (Environmental Health Perspective 2009, p. 159). Thus, making amendments to access of sugary drinks in schools will avert non-communicable diseases. Moreover, another reason for regulating sugary drinks is to reduce pollution in an economy. A greater manufacturing process of soft drinks in a factory produces toxic wastes into the community which harms the lives of the people living near the factory.

This includes environmental as well as marine pollution. It can cause skin rashes, ulcers and respiratory problems. Also, food from marine sources will affect the health such as upset stomach. An example would be that “The Non Government Organization found high levels of toxic chromium and other pollutants in the soil and water around five Coca Cola and Pepsico plants in northern India” (Googleschorlar 2010). Thus, regulating sugary drinks reduces the risks of ones life that is affected by pollution. Finally, regulating sugary drinks helps a government minimize its health care costs.

Higher health care costs directly cause increase in health insurance, hence minimizing the costs, helps the government use the remaining funds in the other ministry departments. As revealed by the Vice President of Fiji, Ratu Joni Madraiwiwi, in a recent announcement that “the government expenditure has steadily increased over the years to an alarming level and at a cost of two million dollars to health services” (International Journal of Productivity and Performance Management 2007, p. 538) As a result, the expenditures of the government need to be adhered to and decreased.

In conclusion, the essay discussed the reasons for and against sugary drinks and why the government should not and should regulate it. In contrast, regulating sugary drinks are more important. Regulating sugary drinks is of more importance because it creates non-communicable diseases, pollution and adds costs to the health care system. The government should make sure that its citizen is ardent in taking care of their health. If the public continues to limit their consumption of sugary drinks, then the nation would be able to combat the tribulations of sugary drinks.

Sugary Drinks Essay

Coca-Cola Marketing Strategy Essay

Coca-Cola Marketing Strategy Essay.

Indirect Exporting- Coke sells their product to separately owned bottling companies around the world who then bottle the product and sell it to wholesalers around their location. 3. Product-Coca-Cola uses two formulas (one with sugar, one with corn syrup) for all markets. The product packaging in every country incorporates the contour bottle design and the logo in some way shape or form. However, the bottle or can also includes the country’s native language and is the same size as other beverage bottles or cans in that same country.

Global Marketing, Wiki) Pricing- Coca-Cola products are priced right about the same as its competitors in that geographic area (varies depending on location). They incorporate a psychological pricing strategy, for example instead of having a 24 pack of cans be $10 they make it $9. 98 in order to create the illusion to the customer that it is a lot cheaper than it really is. Place- Coca-Cola sells its product to bottling companies, vending machines, gas stations, newsstands, and other wholesalers in places all over the world, who then sell it to the consumer.

Promotion-Mainly television commercials that are specialized for each separate country (different athlete drinking coke in china that in Italy). They place their logo in as many strategic places as possible to get people to think about their product. 4. Coca-Cola has done extensive work to make sure that their product is appealing to everyone and it is one of the most well recognized and respected brands in the world. They have instituted zero-emission trucks (all electric) into their fleet of vehicles to promote going green.

One Issue is that their bottling plants have been accused of being unclean and full of unhealthy pesticides. One test found that a plant in India had let some of the pesticides into its products and was even shut down for a period of time. (CSE, 2006) ——————————————– [ 1 ]. Wikipedia, “Global Marketing”, 2011 http://en. wikipedia. org/wiki/Global_marketing [ 2 ]. Coca-Cola, “About us”, 2011, http://www. thecoca-colacompany. com/? WT. cl=1&WT. mm=footer1-about-red_en_US [ 3 ]. Centre for Science and Environment, “CSE releases new study on pesticides in soft drinks”, 2006

Coca-Cola Marketing Strategy Essay

Advertisement Is Legalised Form of Lying Essay

Advertisement Is Legalised Form of Lying Essay.

100% yes. Most advertisements and advertisers make totally false and tall claims, which is far from reality. And they call it creativity. It is nothing but lying and society has tacitly grown to accept it. If the strict definition of “cheating” is taken, as is commonly defined in most countries across the world, then most advertisers and the companies would have to be put behind bars for the offence. It is not entirely clear what is meant by legalised form of lying.

There are lies that advertisers cannot legally utter, and then there are exaggerations, poetic over-statements, or misleadingly incomplete information which advertisers can get away with. A great many of the statements that advertisers make are not literally true, but then, they are not expected to be taken literally. Our chocolate is out of this world, it is so delightful that you will forget all your problems and feel like you have gone to heaven.

Ok, maybe you won’t, but then, you didn’t really take those claims seriously, did you? Statistics verifies that crores of mullahs are spent on advertising.

This ‘legalized form of lying’ helps one sell an idea more than a product. If we want to look glamorous, we buy a bar of ‘Lux’ soap or when we are thirsty, we drink Sprite. Although these products do not necessarily serve its proclaimed purpose, advertising creates a phenomena called ‘free recall. Thanda is synonymous to Coca Cola and Xerox to a photocopying machine. Advertising promises you that you will surely look like Amitabh Bachan with a Reid ; Taylor suit when you you look nothing like him. Only if you sport a Raymond suiting, you become a ‘complete man. ‘ otherwise, you may have some doubts. Such is the power of advertising to create doubts about your own identity.

Advertisement Is Legalised Form of Lying Essay