Swot Analysis of Estee Lauder Essay

Swot Analysis of Estee Lauder Essay.

* Exposed to crisis events (SARS, recession, terrorism etc) causing downturn in travel
* Downturn in department store sales
* Other competitors
* Americans stagnating spending on cosmetics

* Growth opportunities in China, Russia, Eastern Europe, Brazil and India
* Availability for strategic alliances in the electronic commerce area
* Plenty of candidates for acquisition


* Management expertise
* Marketing ability
* Large market share
* R&D advantage
* Established brands

* Complex structure
* Lack of focus
* Selling costs are 20% of net sales
* Management structure under reorganization after the death of founder, Ms.

Estee Lauder

Strengths of Estee Lauder

* Management expertise – The management is an expert when it comes to identifying the consumer needs and preferences and often develops products according to their demand. Their marketing team is also able to come out with strong marketing techniques such as giving out freebies, discounted purchase-with-purchase items and having makeup artist events around the world. * Marketing ability – Estee Lauder products are targeted to the middle-high income group categories and hence are sold only to a limited number of stores that compliments the image of the brands such as department stores, upscale perfumeries, specialty stores, professional hairdressers etc.

especially in the U.S.A.

* Large market share – The products of Estee Lauder are being sold in around 150 countries around the world. * R&D advantage – Estee Lauder are the role model and the leader in identifying consumer needs, and preferences and developing products accordingly. * Established brands – The brand is associated with luxury & quality. And it also has a strong brand portfolio

Weaknesses of Estee Lauder
* Complex structure –
* Lack of focus – Lack of concentration regarding customer value
* Selling costs are 20% of net sales –
* Management structure under reorganization after the death of founder, Ms. Estee Lauder –

Swot Analysis of Estee Lauder Essay

Professionalism in the Classroom Essay

Professionalism in the Classroom Essay.

Can you imagine walking into your child’s classroom and his or her teacher looking more like a student than a teacher? Just as the rest of the world is becoming more laid back, so are the standards for the way teachers present themselves. Years ago, when you walked into a classroom, the teacher looked as if he or she were dressed in a professional manner and were neat and clean. Now, due to the fact that teachers are not presenting themselves in a professional manner with regard to clothing and hairstyles, and cell phone use students are not taking them as seriously.

Not only as a teacher but also a role model for children a teacher is expected to present themselves in a professional manner. Juli Kwikkel (8/21/2003) stated that “you don’t want to have to guess who’s the teacher and who’s the student”.

There are even some districts that are beginning to implement dress codes due to the issues worsening as new and younger teachers are entering the work place.

This new trend is becoming more popular with schools and is going beyond just the students. Especially in districts where there is a dress code for students and not for employees this will lead to student rebelling against the dress codes that are in place. This is primarily due to the fact that many students will feel as if why should they have to dress a certain way when the staff can dress in street clothes. The rules that are implemented at Alleghany Highlands Public Schools (8/21/2003) state “dress should reflect the professional position of the employee.”

Although opinions are different, the general consensus is that teachers should not be wearing things such as belly shirts, jeans, flip flops, and t-shirts to work. This should be left for the students. Rather they should be wearing a more professional and mature type of clothing, such as dress pants and a button up shirt or a skirt that is of an appropriate length. As described by Beth Lewis teachers should wear clothing that is loose fitting and well-tailored, not too much make-up, comfortable shoes, and not too much jewelry. This can still leave many options open for each individual to express their own styles while still looking as if they are in a position that they will be respected among staff and students alike.

The teacher is not only there to help children throughout their learning years, but they are also there to listen and be someone that children look up to. Children are always taking in everything around them. If their teacher is dressing in a manner that looks like they are going for a day out with their family, partying with friends, or even working at part time jobs that are less than upholding the professional statute of a teacher this can become very distracting for the students. It can also allow for the students to not see the teacher as a person that they have to take seriously. Parents also have certain expectations of the learning environment that their children will be in, whether it be public or private schooling.

The teacher needs to be a person that a child can feel a sense of security when they are in their care; also the children must know the teacher is a person with authority. This allows for an environment that children will be able to learn more easily in. If the teacher is presenting themselves in the workplace in a manner that is not professional, then they are not setting a good example as to how adults should behave and what it is like to be a mature adult. Rather they are allowing the child to see them as someone who is caught in the middle of child and adulthood. As is the same in any profession a teacher’s presentation of themselves also goes above and beyond just clothing. A teacher is expecting to have good hygiene, and look “put together.” There is also the matter of make-up and hair styles.

It is hard to take someone seriously if they walk into a professional environment with multicolored hair and makeup. Some teachers now are entering the classroom with blue, pink, and green hair all on the same day. There are also teachers that do not use conservative measures when doing their makeup before going to work. If you were in a classroom, and the teacher walked in and looked like they had slept in their car all night or had different wild hair colors and extravagant makeup, would you take them as a person who knows what they are doing and is good at their job? Or would they be perceived as a person who should be a student in the classroom rather than teaching it. Although they may be well educated, the appearance is often the first thing that you will remember. The teacher will most likely have issues from both students and other faculty members, due to the fact that there are certain expectations of a teacher. Faculty, students and even parents will be more likely to put said teacher in a position that could even come across as bullying, or making them feel uncomfortable in the workplace.

Many times this can lead to harassment charges or worse. This will ultimately become a never ending battle for the teacher due to the fact that they want to stand out, rather than fit in with the conformity and societal expectations of a teacher. This is the same for children. Although they are young, they still make first impressions of people, and within that first five minutes they decide how they can behave and what they think they will be able to get away with. If the teacher is well dressed and appears to be neat and clean they will be more likely to gain the respect of the class and also be more able to show authority when disciplining students. Although teachers should have the ability to dye their hair it should be kept to natural looking colors.

This will allow students to not become distracted trying to count the number of colors in their teacher’s hair, or why they matched stripes with plaid. There are some things that should be left outside of a learning environment. Also by setting a good example for the student the teacher is teaching them what is expected when they eventually enter the workplace whether it be professional or not. Another issue that has arose recently is cell phone use in the classroom. Over the past few years with social media sites and texting becoming more and more popular so is the use of cell phone by not only students but teachers. If a teacher is using their cell phone to text, update their Facebook, or even Twitter that is not only proving to be a distraction for the student who are trying to work, but that also risks the teacher breaking confidentiality laws.

In a situation where the teacher is using their personal cell phones during class it allows for the student to feel that they should be able to also. There are a few schools where the teachers even allow the students to use them during class. How can a child get the most out of their schooling if they are too busy texting friends or updating statuses on social media websites? Wouldn’t it be more productive for the teacher to take that time and do the job that they are being paid for? During the time that they are teaching a class they should be doing just that. Not worrying about who is going where over the weekend or what else is going on in their friend’s day. It should be utilized for teaching to the fullest extent of the time they are there, that is why they chose the profession of being a teacher in the first place. In the past there were strict guidelines as to expectations in the workplace.

Recently due to men and woman trying to use freedom of speech and unconformity it is coming to a point where the entire United States is becoming very relaxed as to what will be accepted. Many times this is due to the fact that people are afraid to voice their opinion for fear of repercussions for doing so. On the other hand although freedom of speech and the ability to dress and present one’s self as they would like, there is still a time and place for everything. By accepting a position in a professional environment such as a school the teacher is in turn giving up that privilege for the time that they are at work. That is not to say that they can’t act and dress as they please out of school. Just as a teacher is expected to not use foul language and be buddies with their students they need to do so by presenting themselves as an authorative figure rather than just another fellow student.

There needs to be a separation in order for the learning environment to stay productive. Teachers of today should be worried more about the learning environment they are working in rather than if they look stylish for the students. Their clothing should be of a mature, classy, and professional manner and they should also try to keep hair and makeup to minimal and natural earth tones. This will allow for a productive learning environment for children and also allow for the teacher to be taken seriously by the students and fellow staff members. Dressing and presenting themselves in such a manner will also reduce any questions as to who is in charge of the classroom when another authorative figure walks into the classroom.


Lewis, B. (N.D.). The Right Threads= The Right Classroom Atmosphere. Retrieved from http://k6educators.about.com/od/classroommanagment/a/attire/htm

Barker, O. (2003). School Enforces Dress Codes For Teachers. Retrieved from http://www.usatoday.com/ufe/2003-08-20-dress-code_x.htm

Lipoo, J. (n.d.). Proper Attire For Teachers. Retrieved from http://joelipoo.hubpages.com/hub/properattire-for-teachers.com

Cheng, Yin Cheong. Journal of Educational Research. Jan/Feb96, Vol. 89 Issue 3

Gorham, Joan; Cohen, Stanley H.. Communication Quarterly, Summer99, Vol. 47 Issue 3

Professionalism in the Classroom Essay

Queen Latifah: CoverGirl Intense ShadowBlast Essay

Queen Latifah: CoverGirl Intense ShadowBlast Essay.

The CoverGirl ad from March 2012 includes a picture of Queen Latifah in a grayish background with her green eye shadow. Queen Latifah has small brown eyes with long curly black eyelashes. She has a beautiful big smile with shiny white teeth. Queen Latifah also has a lovely pair of small gold round dangling earrings in her ears. The word “CoverGirl” is written in big bold green latter across her forehead, all to improve her appearance. Queen Latifah is written in small green letters underneath in the right hand corner.

The photo shot is from her head to her shoulders, just enough for her viewers to focus on CoverGirls’s product. Queen Latifah appears to be wearing an olive green shirt, the same color as CoverGirl’s product, with her hair pulled back into a long pony tail. The advertisement effectively uses logos, ethos, and pathos to convince the viewers to buy CoverGirl products.

His first appeal is hown by using logos to give the viewers resonoing to buy CoverGirl products. CoverGirl claims that their products are for women of any and all skin types or ethnic backgrounds.

The ad states, “fadeproof, waterproof and ignore proof”, which is used to describe the product that they are advertising CoverGirl mascara. This product hs been around for a long tike and is rapisdly growing and maturity it is very iverse. coverGir states fadeproof becase thet claim that their product will stay on the face regarldless of how long it is worn for that fay, amd it withstands sweating or crying. Waterproof would be for those who need It to stay on when it rains or they they go for a swim.

Ignore proof is the smooth look an natural beauty look that it crates for their face and makes them look like a tue wueen, or look as beautiful as Quwes Latifah looks in the ad. There are various things that people look to achieve when ising make up or mascara and this ad identified the top three/ it identifies that buyers would not jave to worry abiut it fading, washing away, or going unnoticed. The second appeal I ethos, which is used to convince the viewers to buy CoverGirl products.

The ad was supported by using a very persuasice and empowering actress and model for the company, amd in my voiew, she is a big influence to the companies sales. coverGirl is one of the more popular makeup companies, which many celebrities us aling with other consumers. In my opinion thisis to get consumers attention so that hey would see their favorite celebrity using CoverGirl, and hop ethat he consumer seeing the ad might believe in nd buy thir product. The ad advertises by saying, “if it is good for Hollywood it is good enough for me”.

CoverGirl uses celebrities to promote their products because hthey are aware that the viewers will buy it if they believe celebrities are ising the products. Finally the use of pathos is showed by quwwn latifah emotions in the ad. Queen latifah looks very satisfied with her fadeproof, waterproof and ignore proof makeup and mascara. She has the brightest and prettiest smile ever which allowed me ad many others to admire it and lean toward purchasing the product, which is what the company is hoping for.

Queen latifah’s face looks maturally beautiful, which is what covergirl is really aiming for. Covergirl is widely known and respected cosmetics company. They typically uses famous actresses and models in their advertisement to persuade the viewers to buy their products. The covergirl and makes queen latifah look superior to her natural beauty. The logic behind this is that the viewers saw and thought that if they use the covergirl product, they could look as beautiful as queen latifah did in the ad.

In coclusion, the advertisement affectively uses logos, ethos, and pathos to convince viewers to buy covergirl products that are fadeproof, waterproof and ignore proof. Logos is used to show why the viewers should trust covergirl products. Ethos convinces the viewers to buy covergirl product by using a wellknown actress and model names queen latifah to advertise their product. Pathos shows how the product is satisfying queen latifah by her emotions in the ad. The advertisement show how satisfying and trustworthy covergirl product really is.

Queen Latifah: CoverGirl Intense ShadowBlast Essay

Resons Why the Militaryis a Bad Career Essay

Resons Why the Militaryis a Bad Career Essay.

1) The publics’ knowledge of embalming has changed. Like Jessica Mitford said not one in ten-thousand Americans really know what takes place during the embalming process. When embalming first began it was done in the home of the deceased, it was almost mandatory that a relative stay by the embalmers side and witness the whole procedure. Today it is totally reversed. All people, except apprentices are not to be in the room by law. 2) Mitford does compare the embalmer to other professionals.

In the beginning of Mitford’s essay her first comparison is comparing the embalmer to a derma surgeon. After this the second comparison is about the embalmers tools to those of surgeons tools. Later on in the essay Mitford is explaining the restoration process.

When she explains how restoration is done Mitford says that the embalmer brings into play the skill and equipment of a sculptor and cosmetician. These analogies are more flattering than critical in my point of view.

I came to this because if they were critical that would mean that they were a very important part of the process. It’s nice to compare especially when you are reading about something like embalming because that is a subject that before reading about I did not know very much about. So that is how I came to the conclusion that the analogies were more flattering than critical.

3) The first major stage in the process of embalming and restoration is draining the blood through the veins and replaced by embalming fluid pumped in through the arteries. “The next step is to have at Mr.Jones with a thing called a trocar. This is a long, hollow needle attached to a tube. It is jabbed in the abdomen, poked around in the entrails and chest cavity; the contents are pumped out and replaced with cavity fluid”. (Mitford page 305 ) Next the formative work is begun and affected tissues are removed. After this is done if replacements like an ear or hand is needed this is what is done next. After all that is complete the next major step is positioning the lips. This is a big part of the embalming process. “Ideally, embalmers feel, the lips should give you the impression of being ever so slightly parted, the upper lip protruding slightly for a more youthful appearance.”(Mitford page 307) Next masking pastes and cosmetics are heavily laid on.

They make sure that the burial garments and casket interiors are color correlated and after this Jones is put under rose-colored lights. Next is to clean his nails, and this makes for a better appearance. Mr.Jones is finally ready for casketing. When this is done “his right shoulder should be depressed slightly to turn the body a bit to the right and soften the appearance of lying flat on the back. The hands should be cupped for a more lifelike, relaxed appearance. Proper placement of the body requires a delicate sense of balance. It should lie as high in the casket as possible, yet not so high that the lid, when lowered, will hit the nose.” (Mitford page 307).

Resons Why the Militaryis a Bad Career Essay

Make Up Public Speech Essay

Make Up Public Speech Essay.

Did you know? Women spend an average of $12,000 annually on beauty products. Is it really worth that much? I mean the beauty industry is, worldwide, getting $45 to $66 billion dollars. Imagine if we weren’t spending all that money on makeup, if we could have put most of that money to stuff like charity, we could have changed people’s lives. Not only do we spend too much money on makeup and beauty products, we also spend a lot of time on makeup and beauty itself.

Is spending that much time on our beauty good? Spending that much time of your looks can send a message to men that you want them to see you for your looks rather than your personality. But do you? A person’s personality is richer and more in depth then their looks. Your looks are more of a mask then who you really are. On top of all that does it really matter if you are wearing makeup or not? Everyone is beautiful in their own natural way you don’t have to cover it up with makeup.

When I say natural beauty that doesn’t just mean the perfections in a person’s looks it also counts the imperfections, the flaws within a person’s looks makes them all that more real. So when you cover up your face in makeup you cover up your natural imperfections and end up hurting your looks more than. I know I had already talked personality and how important that is and how spending too much time on beauty will send the wrong message to the men but if you really think about it you don’t want people see you just as an attractive figure, you want people to see you as more than that.

Also people think because beauty products make you look good that they’re healthy for them, well if any of you think that think twice. There are Campaigns out there for Safe Cosmetics that has been working hard to get toxic chemicals such as phthalates, musks, lead and formaldehyde out of personal care products and beauty products such as mascara, eye shadow and foundation which that may lead to cancer, infertility and hormone imbalance.

The studies on girls found all the beauty products they tested contain chemicals which could be dangerous; they can cause cancer and hormone problems and depression. Dose everyone needs to wear foundation and blush and which can possibly be toxic? I don’t think so. It’s just something to think about. In conclusion I am against society’s obsession with make up because it is wrong to cover up your natural beauty, no matter what.

Make Up Public Speech Essay

Most Effective Whitening Soap: Gluta or Kojic Essay

Most Effective Whitening Soap: Gluta or Kojic Essay.


We are now in a modern world. There is no possible in our high technology devices if we talk about beauty. But not only devices can renew an individual beauty. Our market such as beauty products is enhanced.

Experts’ beautician developed different kinds of product that can rejuvenate us. One of those is the whitening soaps. They are formulated to answers the demand of the Filipino people. A lot of whitening soaps are produced in the market. Glutathione and Kojic are one of their products.

They are proven and tested of some Filipino.


Glutathione has one particular effect on the body that is often seen as an unwanted side effect. Glutathione is an inhibitor of melanin in the skin, meaning that it actually causes the pigment of the skin to lighten. Primarily produced in Asia, in countries like Japan and the Philippines, glutathione soap claims a number of skin benefits. Glutathione soap, besides lightening the pigment of the skin, also claims to reduce blemishes and dark spots, melasma, chloasma, hyper pigmentations freckles and acne scars, as well as return rosiness to the skin that’s often associated with youth and vitality.

Because glutathione has been called a master antioxidant, producers of glutathione soap also claim that glutathione when used on the skin is able to reduce and reverse some of the effects of age and damage from oxidization. Oxidization is one of the main causes of aging on the skin, and many crèmes exist that are full of antioxidants and claim to help reverse some of the causes of aging. This is an interesting claim that deserves further study and I would love to go into the benefits of antioxidants on the skin, but that’s beyond the scope of this particular article. (Benjimester, November 8, 2010)

Glutathione is produced naturally in the body via the synthesis of certain amino acids. It is produced in the liver and is used to neutralize certain toxins through its antioxidant effects. Glutathione is important in the immune system. Glutathione protects the eyes, skin, kidneys, liver and many other organs from the oxidizing effects of metabolism. Vitamins C and E are crucial in the natural production of glutathione in the body. Glutathione is a natural antioxidant. In its natural form in the body, one of its main purposes is to remove toxins produced by the body. In soap, the natural antioxidant properties of the synthesized version are said to be good for the skin. (Ma Wen Jie)

Kojic acid soap is used as a skin lightening agent for people who may have sun spots, freckles and other forms of pigmentation on their face, hands and neck. There are several types of Kojic acid soap brands available, and the formulation can be used on its own or as part of a skin lightening facial treatment. (Sabah Karimi).

Kojic acid is a natural product made during the fermentation process of the Japanese rice wine sake. It is fungal in nature, made by such fungi as Aspergillus oryzae, which is also an ingredient used in the fermentation of soybeans. The name “koji” is a common name for bacteria, meaning “culture” in Japanese. Kojic acid is used as a skin-lightening agent, because it has properties that inhibit melanin (pigment) formation. It is also used in the food industry for fruits and seafood, and in the medical industry to eliminate free radicals. It is widely consumed in the daily. Japanese diet for what is believed to be a wide variety of health benefits. (Sarena Fuller)

Statement of the Problem

Glutathione and Kojic are known to be an effective whitening soap in the market. Our problem was, which of them are most effective whitening soap for Bachelor of Business Administration student at Surigao Education Center? What other whitening soap they preferred to use aside from Kojic and Gluta?

Significance of the Study

Glutathione and Kojic are both known in whitening our skin. But as far as we know they differ in formulation. There are substances/chemicals that are formulated to Glutathione and are not in kojic. But there are also in Kojic that are not in Glutathione. In this study we are going to give importance to their differences. To be guided in preferences for the said product. Also to have information in how they work in our skin as our whitening soap.

Scope and Limitation

Since we are studying at Surigao Education Center, we prefer Bachelor of Business Administration student in this institution to be our respondents in this study. We can gather information easily for they can cooperate and help us complete our study. They are capable enough to answers our questions and give us facts data based on their experiences and observation for they are at the right age. This study only has a short term period for one semester.



In our research, questionnaire is our instrument in gathering data. The questionnaire contains a checklist in which the respondents have to answer whether they are using Kojic and Gluta. Respondents have to reason out the effect of Gluta or Kojic to their skin. For respondents that are not using Kojic or Gluta they can choose whitening soap and explain how it effect.

We distributed it to our respondents, the BS in Business Administration students of College in Business Education Department. There are 14 students from First Year, 24 students from Second Year, 14 students from Third Year, 16 students from Fourth Year.

The data being collected from the questionnaire who answered by the respondents was being sum up to achieve the completion of the study. In order for us to determine the percentage equivalents to the responses, we use this formula:

% = f/ n x 100, where f = frequency of responses

n = number of respondents

100 = constant used to do away with decimal points

% = percentage

We the Marketing Research Students from College of Business Education Department. As, part of our subject requirement we have to conduct a research about “The Most Effective Whitening Soap for Business Administration Students at SEC : Gluta or Kojic”.

Most Effective Whitening Soap: Gluta or Kojic Essay

Lakme Case Study Essay

Lakme Case Study Essay.

High priestess of sacred Indian temple meets English army officer who’s unwittingly strayed into holy ground. They fall in love. Her orthodox father vows vengeance… That’s the story of Lakmé, a 19th century opera written by Frenchman Leo Delibes, from which Simone Tata borrowed the name Lakmé (French for Lakshmi, the name of the priestess). The current size of the Indian cosmetic market is approximately US$ 600 million. Of this, the fastest growing segment is color cosmetics, accounting for around US$ 60 million of the market.

Industry sources estimate a rapid growth rate of 20 percent per annum across different segments of the cosmetics industry reflecting an increasing demand for all kinds of beauty and personal care product. Growth has come mainly from the low and medium-priced categories that account for 90 percent of the cosmetics market in terms of volume.

Even with a 20 percent average growth rate, the per capita consumption of cosmetics is very low in India. Current per capita expenditure on cosmetics is approximately US$ 0.

68 cents as compared to US$ 36.65 in other Asian countries. However, with changing lifestyles, higher disposable incomes, increasing advertising, penetration of satellite television, awareness of the western world and growing importance of beauty pageants, there have been significant changes and use of cosmetics is on the rise.

Lakme, a brand originally introduced by the Tata group of India, now bought over by Hindustan Unilever (HUL) of the Unilever group, Tips & Toes, another domestic player, and Revlon dominate the US$ 60 million color cosmetics market. Multinationals, Revlon of the U.S. and L’Oreal’s Maybelline has a dominant share of the small premium lipsticks and nail enamels market. Mass-market products account for a major share, while the premium segment accounts only for a mere 9 per cent in lipsticks and 5 per cent in nail enamels. Lipsticks account for nearly a third of the market at US$ 21 million, while the market for nail enamels is estimated at around US$ 23 million. The color cosmetics segment is very competitive and has a high penetration level of 80 percent.

The skin care market in India is estimated at US$ 180 million. Within the last decade, this segment has seen many consumers slowly shift from the mass to the premium end of the market. The penetration rate is high in the skin-care segment as compared to color cosmetics. In the skin-care segment, price and volume played an equal role in value growth. Moisturizing lotions, fairness creams and face cleansers are the popular categories in the skin-care segment and account for approximately 60 percent of the skin-care segment. The major players in this segments are Lakme, Ponds, Fair & Lovely of the HUL group with a 50 percent market share, followed by players such as J.L. Morison that markets the Nivea range of products in India, Godrej and Revlon.

Penetration levels of international cosmetics brands in India are still low. Foreign brands currently constitute only 20 percent of the market. A major reason for low penetration of international brands can be attributed to high pricing. These companies initially gained sales on their international brand image, however, repeat purchases were not forthcoming and to retain their sales growth, several foreign companies reformulated price strategies to tap the large Indian middle class. Urban women in the middle and upper income groups in the age range of 23-50 is the target group for international brands, as this group looks for better products and is willing to pay a premium for international quality products. Industry estimates suggest that there are close to 10 million such women in India.


By not following the traditional mode of advertising, Lakme Unilever, adopted different strategy for the product launches The company do not use mass media marketing for the launch or advertising Lakme Products; They have adopted the education’ strategy that means they educate their customer about the use of the products. Getting the focus right

The ‘aspirational’ qualification would mean Lakmé would compete at what the company terms the ‘upper-mass’ (premium) end of the color cosmetics spectrum (products priced between Rs 85 and Rs 250) where a slew of competitors are already slugging it out. And fashion consultants like Meher Castelino believe the brand commands an edge at the high-end: ”By appropriating the fashion platform for itself, Lakmé has entrenched itself at the glamour-end.” Getting the spread right

The premium segment, however, is just a slice of the Indian market for colour cosmetics (estimated size: Rs 275 crore). Today, the company has three brands: Lakmé itself, which will be positioned as a fashion-brand.

Advertising Strategies by Lakme

In-store sampling

Lakme has in-store trail products. Since it in the cosmetics market it is very essential to provide samples, many stores in Mumbai from time to time have Lakme sampling offers. Where they allow you to try the product and then buy it.

Brand placement & Event sponsorship

Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s brand featured in movies and television shows. When a firm sponsors or co-sponsors an event, the brand featured in an event immediately gains credibility with the event audience. The audience attending an event already has a positive attitude and affinity for the contest that they choose to attend. When this audience encounters a brand in this very favorable reception environment, the brand benefits from the already favorable audience attitude. Lakme India Fashion Week, thus creates a positive image and has a huge impact on the sales of a brand. Lakme’s association with the annual Lakme India Fashion Week (LIFW) has helped significantly in the brand’s growth chart. A beauty brand, like Lakme, must always remain contemporary and define trends. The LIFW has certainly helped Lakme acquire that position. Product ranges have been launched every year to coincide with the event and have met with considerable success.

Internet promotions

They are the most recent form of sales promotions. They are promotions that are done via the Internet. It is becoming increasingly popular because of the large use of Internet. Lakme offers its wide range of skin and hair products as well as salons thru its website www.lakmeindia.com


Lakme is a brand launched with a distinct concept – “source of radiant beauty”. The brand appeals to a distinct market segment who appreciate and like the brand concept. The core idea is that the brand connects with the consumer group. Now the customers do not tend to be content with the one product, which the brand offers. Rather they want additional product which go hand in hand with the brand concept or application; for example a Lakme user wants all the products which enhance beauty-beauty lotion, deep pore cleansing cream, lipsticks, nail enamel, eye make up etc.

Line branding strategy illustrates how well cultivated brand can be extended on to a host of related products under a common concept. This strategy seeks to penetrate the customer rather than penetrating the market. It seeks to fulfil all complementary needs that surround a basic need. Line brands start with a product but later extend too a whole range of complementary products. The products in the line draw their identity from the main brand. Marketing products as a line enhances the brand’s marketing power rather than selling them as an individual brand.


* Loyalty programmes and reward systems: As part of its marketing strategy, Lakme Unilever Ltd removed loyalty programmes and encouraged beauty salons. Lakme Unilever has also launched ‘New Lakme Beauty Salon Rewards Programme’ with a tagline ‘Get benefits worth Rs 3,225 for Rs 350 only’ to attract customers. There are also different magazines and booklets designed with acme promotion and stuffs. * New look of Website: he company also re launched a new looking Website Lakmeindia.com to have a change in marketing of the company. * Direct Marketing for ‘Lakme Pure Defense’: Deviating from the traditional mode of advertising, Lakme Unilever opted for direct marketing concept to create awareness for their new launch ‘Lakme Pure Defense’. The company deployed a bevy of beauty advisors at 1200 Lakme retail outlets across the country to promote its new launch-dumping mass media ad campaigns. Their strategy is not to use mass media advertising to promote Lakme Pure Defense-the first of its kind across the globe. Instead, they opted for the ‘education’ route to create awareness for their product.

* Tie-up with Schwarzkopf: Lakme had a recent tie up with FMCG Player Henkel group’s high end hair product brands Schwarzkopf Professional. Currently, Lakme has over 100 salons across the country. Under this exclusive pact, Lakme will use Schwarzkopf hair care products in all its salons. In return, Schwarzkopf will provide training for hairdressers in the salons. * Lunched in Sri Lanka: Hemas Marketing has expanded the range of Lakme skin care products it markets in Sri Lanka, and unveiled a new international logo and image for the brand. Launched in Colombo, the additions to the Lakme skin care range are Nourishing Cold Cream, Nourishing Body Lotion, pH-Balanced Face Wash, Calamine Lotion, Sun Screen Lotion and Hair Remover.

Future Market Strategy

* Online e-group: Lakme can form some e-group like Sunsilk Gang Of Girls GOG) to understand consumer requirement. It requires no formal surveys, easy to administer, reduces paper work. In all it used technology to effectively to promote the brand and advertises the brand through e-generation. * Online ordering of Lakme products

* Online appointments for Lakme Beauty Salon

Strategies Under Product Mix

* New product lines can be added to the existing one which may be related or unrelated to the company. * Within the product line, they can have different brands at different price points to cater to different segments of customer. * Growth of Lakme Beauty Salons can provide better display of products and a beauty adviser can make it much more attractive in the eyes of the customer. * Packaging can be improved or changed of Lakme products to make it more attractive to the customer


Promotional schemes offered by Lakme and Revlon

Promotions have emerged as the most economical and effective way to establish a personal rapport with your customers. They have always been a part of the consumers product s game, but nowadays, it’s almost like one can’t buy a tooth brush without having to tote a detergent bar home as well. A gift on a festive occasion or free with the purchase of a certain product goes miles in leaving a favourable mark on the minds of your customers. Marketing heads are exploring the effectiveness of each and every product as a gift to boost sales. This frenzy has led to a deluge in the range of innovative products entering this market. Infact, the type of products entering the gifting and promotional category is simply mind-boggling and differ from product to product. The type of products offered as a promotional item range from a small ball pen to expensive electronic items. Infact, the meaning of the term gift seems to have attained a wider meaning. People tend to offer just about any thing under the label “Free Gift Inside”. Value Perception could be one reason why this freebie strategy is more effective.

Five rupees off means five rupees less to the manufacturer, but a gift item which sells for five rupees might be sourced for just Rs. 1- 2, making the offer far more cast effective. Large MNCs like the Levers, Godrej, Philips,revlon etc. have resorted to giving their own lesser known brands free with their popular brands and vice-versa. This automatically tends to reflect a better sales volume as far as both the brands are concerned. The companies tend to save their promotional expenses and utilise the same to generate better sales in the respective brands. This trend is extensively practiced by the electronic industry. The companies like AIWA and Videocon have been known to offer irresistible freebies like: a walkman or a small sound system free on the purchase of a colour television, over 10 CDs free with a purchase of a sound system etc. Such moves by these companies forced better-established brands like Onida etc. think on their feet. This trend has come in as a zephyr to the lesser popular brands striving to establish themselves in the market.

Companies that cannot invest a heavy sum in promotion or cannot afford to engage in a massive sampling exercise simply tie up with better-known brands for their products to be offered as free gifts. This acts as a mutual benefit for both the parties, as one achieves better sales while the other achieves better exposure at a very nominal expense. There tends to be a small amount of exploitation of a few lesser-known brands in such exercises, but every thing The latest trend as a promotional strategy that has set the marketing arena abuzz is contests. Every second brand seems to be running a contest to actively involve the buyer in his brand. The prizes given out by companies in contests range from gold, diamonds to cars, homes and free trips abroad. The companies are tying up big celebs and running contests where the customer gets to dine with his favourite star on winning the contest. Recently Axe for it’s brand of deodorant ‘Vodoo’ actually booked a far away island in Kerela and held the longest dance party.

Customers had to correctly answer the questions in the form placed in its pack to qualify for this party. Another womens wear store ‘Scullers’ actually ran a competition for the women in Bangalore where one could actually design a garment of their choice – tops, trousers, capris, skirts and shorts – and have it hit the Scullers Womens wear shelves. Infact a leading cosmetic company Lakme also ran a similar promotion where customers could create a shade and give it the name of their choice. It is not only the customer who is being lured by such marketing gimmicks. The companies are running extensive schemes for the dealers too.

Bell ceramics had recently organised a largest party in the ceramics industry for their dealers at ‘Tikujini’s Wadi’, Thane. The dealers along with their whole family were invited to this party. Apart from luscious snacks there was a whole lot of entertainment activities like games, competitions etc. for children. But at the end of the day what emanates as the greatest question is, the companies may have no doubt charged a premium for their products and services earlier but how safe are they by indulging in such practices? Are the companies really benefiting by sacrificing on their profit margins? Or is it as one of a customer puts it “ They have been charging exorbitant premiums earlier, its time they returned some”.

Lakme Case Study Essay

Beauty Salon Essay

Beauty Salon Essay.

The name of the salon is “Exquisite Beauty Salon”. The theme is unique and chic. Exquisite is characterized as an intricate and beautiful design and that is what Exquisite salon is, a complex and a beautiful design in providing a good quality services in the field of cosmetology. Our Mission: Building your character through your hair by establishing the strong foundation of your persona so that others may see the beauty of the real you. Our Vision: HAIR ARCHITECTURE – Hair cutting is a visual art; it should manifest your personality and must therefore be individualized.

Location: 8039 Hondradez St. Barangay Olympia Makati City

Exquisite Beauty Salon is located in this area because it is more accessible and safe since it is located inside the subdivision. Putting up a beauty salon inside a subdivision has a lot of advantages; one advantage is that the salon is free from competitors since most of the beauty salon in the area is located outside the subdivision.

The second advantage of the salon is that many people will not hesitate to come in this salon since it is near to their houses and lastly opening a salon inside a subdivision is one way of avoiding criminals since the subdivision has a security guard. Industry: Service Industry

Service industries (More formally termed: ‘tertiary sector of industry’ by economists) involve the provision of services to businesses as well as final consumers. Service Industry is one where no goods are produced whereas primary industries are those that extract minerals, oil etc. from the ground and secondary industries are those that manufacture products, including builders, but not remodeling contractors. An industry made up of companies that primarily earn revenue through providing intangible products and services. Service industry companies are involved in retail, transport, distribution, food services, as well as other service-dominated businesses. Exquisite Beauty Salon is under the service industry or the cosmetology industry because it provides services which the people needs. For example, a human being needs to have a hair cut for him/her to look good.

Different Positions and Duties of the Employees:

* Salon Manager – A salon manager ensures the success of the business by providing top-notch customer relations, supreme and innovative services and by hiring stylists who can meet the expectations of a diverse clientele. He/She is also responsible for distributing the exact salary of the employee. * Front Desk/Reception – Their primary responsibility is to greet incoming visitors and callers. * Artistic Director – He/She is the one who is in charge of the overall image of the hair and style that the salon creates, is the lead in designing collections (new hairstyles) twice a year for spring and fall. He/She should be very creative, be fashion current and forward, and be the inspiration for the entire stylist below his/her organization. He/She have to be the overall creative force for the salon.

* Designer stylist -consults with their customers about the kind of hairstyle they’d like. They attempt to create an attractive style that compliments, and in some cases, transforms, their clients’ appearance. They may also provide advice on make-up application and scalp treatments. * Senior stylist – is someone who has been in the industry for several years may be ready to look into a senior stylist position. Typically those in the beauty business who move to this position have been working as a hair stylist for at least five years and continue going to seminars and workshops to stay abreast of industry changes so that they are ready to make the leap when a position becomes available. * Hairstylists – are vital to customers because of their training, skill, innovation and expertise in creating or maintaining a hairstyle. He/She is responsible for all the different service in different kind a hairstyle that his/her customer wants.

* Make-up artist – ensures that models, performers and presenters have suitable make-up and hairstyles before they appear in front of cameras or an audience. * Nail Technicians – performs professional nail, hand and foot treatments. They must possess a thorough knowledge of the nails, including a basic knowledge of hand and foot massage techniques and a neat application of polish. They must possess excellent cleanliness and sanitation skills and be willing learn spa specific nail service offerings. They must possess excellent communication skills and be able to learn the product and service knowledge necessary to effectively provide beauty solutions to meet the needs of our guests

Capital: Php 500,000 (Sole Proprietorship)

Sole Proprietorship is a business structure in which an individual and his/her company are considered a single entity for tax and liability purpose. It is registered in the name of only one person. In this business, the legal form of business that we use in putting up a beauty salon is the Sole Proprietorship in which a business man use his/her own money. The capital that we planned to use is Php 500,000, this capital includes all the expenses we need to pay, for example the rent for the place, the tools that are needed in the salon, the machines, the products that are needed in the salon and etc.

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Beauty Salon Essay

Global Cosmetics Industry Essay

Global Cosmetics Industry Essay.

The term ‘cosmetics industry’ usually refers to the ‘cosmetics, toiletry and perfumery’ industry. Cosmetic products perform six functions: they clean, perfume, protect, change the appearance, correct body odours and keep the body in good condition. Cosmetics, toiletries and perfumes have become an important part of every individual’s daily life and they have come to be regarded as equally important as health-related (pharmaceutical) products.

On the basis of product usage, the cosmetics industry can be divided into four segments: luxury, consumer or position as the leader (since 1980s) in the industry.

In 2000 the European cosmetics industry generated almost €50 billion in sales, which was twice the sales volume of the Japanese cosmetics industry and one-third more than that of the us cosmetics industry.

L’Oreal has remained the global leader in the industry with a 16. 8 percent market share, followed by Estee Lauder with a 10. per cent market share, and Procter&Gamble with a 9. 3% market share. Established in 1946 in New York, US, Estee Lauder competed with L’Oreal in the luxury segment with brands like Estee Lauder, Aramis, Clinique, Prescriptives, Origins, MAC, Bobbi Brown Essentials, Tommy Hilfiger, Jane, Donna Karan, Avenda, La Mer, Stila, and Jo Molone.

P&G, the US-based FMCG manufacturer, compete with L’Oreal in the mass-market segment with skincare, haircare and bodycare products.

Some of P&G’s well-known brands include Biactol, Camay, Cover Girl, Ellen Betrix, Infasil, Max Facter(skincare), Herbal Essences, Loving Care, Natural Instincts, Nice n’ Easy Pantene pro-V, Rejoice, Vidal Sasson, Wash&Go(haircare), Laura Biagiotti, Hugo Boss, and Helmut Lang(perfumes). The US-based Revlon inc also compared with L’Oreal in the mass-market segment with brands like Charlie, Colorsilk, Colorstay, Fire&Ice and Skinlights. Other companies like Avon, Kose, Coty and Shiseido competed globally in the mass-market segment.

L’Oreal remained the overall industry leader, as it was the only company that competed in all four segments. The cosmetics industry has always been characterised by extensive research and innovation by companies to introduce newer and better products. Since the 1990s the industry has witnessed many changes in terms of the manufacture of cosmetics owing to growing awareness among consumers about the harmful effects that harsh chemicals(generally used in osmetics)may cause to their body(skin and hair).

This was one of the reasons for the manufacture of products with natural or herbal ingredients by companies like L’Oreal and P&G. Due to the increased focus on ‘wellness,’ the industry as a whole is now moving towards ‘cosmecuticals’ and ‘neutraceutials, that is, products that combine that qualities of nutrients and beauty aids. Industry analysts speculate that the market for these products would rise sharply in the twenty-first centry.

Global Cosmetics Industry Essay

Beauty pageants should be banned Essay

Beauty pageants should be banned Essay.

SPECIFIC PURPOSE STATEMENT: To persuade my audience that I’m against the children beauty pageants

CENTRAL IDEA: So what happens at a beauty pageant? What is it? Essentially a beauty pageant is a contest over physical attractiveness. Some contests have portions of that focus on talent and interview, but a majority of the points come from the beauty and grace of the contestants as well as their outfits. Contestants try to sway the judges by having the brightest smile, cutest clothes, and prettiest hair.


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A. Child beauty pageants should be banned. It causes children, especially little girls, to use artificial means to boost their self-esteem. People were born as-is, not with makeup, spray tans, big hair, and false teeth. Not only does it cause low self-esteem in young girls, but it also sexualizes them.

1. It seems that our society has overlooked the fact that there are sexual predators (pedophiles) who are not incarcerated. Placing children in a child beauty pageant is only making the children a target for these types of people.

B. Any parent placing their child in these types of pageants, based solely on looks, is giving their child the attitude that appearance can get you anywhere in life. It is wrong to teach children that looks are the most important asset to possess.

1. I am not stating that children shouldn’t be encouraged to develop a talent or skill, and compete with that talent or skill, I am stating that competing over looks is sending the wrong message to children.

C. Now back to your point. Is being beautiful an accomplishment? Is it a talent? Sports teach the value of team work, determination, agility, keeping the eyes on the goal, how to work the mind, and many other abilities depending on the game.

1. What does beauty pageant teach? How to hone your beauty? How to apply eye mascara and eye shadow in a way to ‘expand your eyes’, or ‘make them appear big’? How to apply blush in the manner that your cheekbones are highlighted? It causes a person to be excessively compulsive about his/ her beauty, which is not normal.

2. There are examples of young girls screaming in terror as their mothers approach them with spray cans. Clearly, pageants risk “the exploitation or potential exploitation of very young children who really do not have the capacity to express their own views.

D. In glitz pageants, young contestants wear heavy makeup and ornate costumes, with price tags sometimes topping $1,500. Along with entry fees, photos and other common pageant expenses like wigs, fake tans and artificial teeth known as flippers the average total cost of participating in a single glitz competition, it runs about $3,000 to $5,000.

II. Body

Child beauty pageants consist of modeling sportswear, evening attire, dance and talent. The children are judged based on individuality in looks, capability, poise, perfection and confidence. As the judges call it, “the complete package”.

1. The children are divided into age groups so the competition would be objective for the participants. Stage mothers were taken into consideration involving the child’s management, assessing that the mother introduced the child into the pageantry world. There are no laws concerning beauty pageants in New York, Texas, Massachusetts, Arkansas, California, Vermont and Maine so therefore it is presumed that there are no laws concerning beauty pageants.

Beauty pageant history, regulations, guidelines, and controlling authorities are researched, along with their effectiveness and recommendations. Beauty pageants originated as a marketing tool in 1921 by an Atlantic City hotel owner who wanted the city’s tourists to remain in town longer

. A local news reporter started the infamous term, still used today by saying, “lets call her ‘Miss America’!” Pageants were introduced into the lives of Americans and became a major event, although they were discontinued from 1929-1932 due to the Great Depression.

2. Preparing for the pageant requires time and patience, hair lasting around an hour and forty-five minutes, make-up around an hour. Different performances for every pageant require some participants to practice for about seven hours a week.

a. Stage mothers for the eight to ten age group in Universal Royalty, say it is worth all the trouble and effort since it instills happiness, poise in front of a crowd, confidence, pride and a sense of accomplishment. In this particular event, the eight to ten age group was the toughest competition in Universal Royalty because three of the girls were more experienced, one girl even having her mom coach other pageantry children.

Transition: Now let’s talk about the products, drinks that are giving to this children.

Beauty products such as mascara, eye shadow and foundation reoprtedly have been found to contain chemicals which can be linked to conditions such as cancer, infertility and hormone imbalance.

1. The study, carried out by The Environmental Working Group, found the younger a girl was when she started using make-up, the greater the danger.

a. When young girls start to wear makeup, they’re usually concerned about the hottest, most popular products that will make them feel pretty. Their parents, however, generally care more about keeping their daughters’ skin healthy.

b. Slathering on foundations and dusting on layers of blush and mascara isn’t always good skin care. Plus, there’s often apprehension over troubling cosmetics ingredients that may include harmful chemicals. But finding healthy solutions may not be as simple as just looking at the ingredient label for items marketed as “organic cosmetics” or natural skin products.

2. A tan, whether you get it on the beach, in a bed, or through incidental exposure, is bad news, any way you acquire it.

a. Tans are caused by harmfulultraviolet (UV) radiation from the sun or tanning lamps, and if you have one, you’ve sustained skin cell damage.

b. No matter what you may hear at tanning salons, the cumulative damage caused by UV radiation can lead to premature skin aging (wrinkles, lax skin, brown spots, and more), as well as skin cancer. In fact, indoor ultraviolet (UV) tanners are 74 percent more likely to develop melanoma than those who have never tanned indoors.

c. For the real facts about the dangers of tanning and how to get a bronzed glow without risking your health, read the tanning information below.

C. Today, television is peppered with reality shows that feature pint-sized beauty queens decked out in pricy gowns, full make up and big hair. Pageants aren’t the “dress up” play we knew as little girls, they are a multi billion-dollar industry. And it’s not just beauty pageants. A recent reality dance program showed 9 year olds prancing around in revealing two-piece costumes complemented by thigh high stockings, spackled make up and teased hair. Before hitting the stage the choreographer demanded that they “paint on abs.” Armed with spray bronzer, the moms dutifully “carved” abs into their daughter’s bare midriffs just before the young girls performed a provocative dance that causeed audible gasps from the audience.

Many experts agree that participation in activities that focus on physical appearance at an early age can influence teen and/or adult self-esteem, body image and self-worth. Issues with self-identity after a child “retires” from the pageant scene in her teens are not uncommon. Struggles with perfection, dieting, eating disorders and body image can take their toll in adulthood.

Not all pageant participants, young dancers or performers will have body issues when they get older, but some do. For the girls who do develop image obsessions, it appears that the hypercritical environment of their youth produces a drive towards the unattainable goal of physical perfection.

a. The child pageant and dance circuits are competitive, demanding and stressful.

b. Tears, tantrums and fits frequently ensue with some adults mocking crying children. As result, child performers may believe that parental and/or adult love or approval are anchored to how perfectly they look or how well they ignite the stage with their presence.

c. Long practice sessions are the norm and interfere with social activities, sleep and homework. Just the other day, a popular dance show featured adults candidly admitting that they encourage activity over education.

3. Adults need to be aware of the potential long-term impact super-competitive, beauty-driven pursuits can have on a young girl’s psyche. Intense participation in activities that spotlight physical appearance instills the idea that physical beauty and superficial charm are the keys to success, thus making self-worth and self-esteem inextricably tied to attractiveness. The take home message for society is that natural beauty or brains aren’t enough to “make it.”


The effects of watching one for young girls can be dangerous, even deadly. Young girls, and teen girls who watch beauty contests, can tend to think they are “imperfect”. But they are not. They only think that is right because that is what they are seeing. Seeing this can make girls think that they need to be a size 00. I’m not saying that is a bad thing, I’m just saying, these girls can go on insane diets. That can lead to anorexia and bulimia. Eating disorders that can be deadly. Watching beauty contests can also lower your self-esteem and how you feel about yourself. Do you think that beauty pageants should be banned? And just Remember, God made you in his image.


Giroux, H. A. (2009, May 11). Child beauty pageants: A scene from the “other America.” _Truthout_. Retrieved from http://archive.truthout.org/051109A

Nauert, R. (2012, October 29). Child beauty pageants may be more about parents. Psych Central News._PsychCentral.com_. Retrieved from http://psychcentral.com/news/2012/10/29/child-beauty-pageants-may-be-more-about-parents/46818.html

Sinpetru, L. (n.d.). Child beauty pageants foster adult body dissatisfaction, eating disorders. _Softpedia_. Retrieved from http://news.softpedia.com/news/Child-Beauty-Pageants-Foster-Adult-Body-Dissatisfaction-Eating-Disorders-302540.shtml

The Local and the Global in the Political Economy of Beauty: From Miss Belize to Miss World Richard Wilk Review of International Political Economy , Vol. 2, No. 1 (Winter, 1995), pp. 117-134 Published by: Taylor & Francis, Ltd.Article Stable URL: http://www.jstor.org/stable/4177137

^ Pannell, S. C. (2007). Mothers and Daughters: The Creation and Contestation of Beauty and Femininity. Vanderbilt University .ProQuest Dissertations and

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Beauty pageants should be banned Essay