We looked at various holiday brochures and noticed that the texts varied considerably depending on which age group they were aimed at. We looked closely at an extract from “Club 18-30” and one from “Forever Young” advertising holidays on the Spanish island of Majorca. The presentation and language used were different in each one and, therefore appealed to different audiences. The “Club 18-30” brochure extract appeals to young people for a number of reasons. The picture for “Club 18-30” contains young people having a great time.
One of the men in the picture is stripped down to his waist and the other man has his shirt undone. The woman who is also in the picture has a belly top on. These people are dressed like this because….