Category Archives: Drive Reduction Theory

Uncertainty Reduction Theory Essay

In this age of digital handhelds, mobile communication, instant messaging and the twin mammoths of information technology and virtual omnipresence afforded by the world wide web, ‘uncertainty’ seems hardly a notion that requires our deliberate attention anymore. And terms like ‘alienation’ and ‘communication’ are used in lesser instances of proximity to each other. These words however, do exist and operate as a matter of certainty in today’s reality. Uncertainty, it would seem, is what compels most of us to communicate and engage in conversations.

Charles Berger and Richard Calabrese postulated that uncertainty and the nagging presence of the unknown is what compels people to take certain steps towards making it known, thereby ‘reducing uncertainty’ through the act of communication. The theory’s concept rests mainly on the initial….