Coco Chanel vs Alexander McQueen Essay

Coco Chanel vs Alexander McQueen Essay.

When it comes to fashion, you can’t compare Gap to Ralph Lauren or Gucci to Keds. The reality of it all, in order to compare fashion you have to know fashion. Fashion in my words, is a way to show or stand out from the next fashionista or guy. It goes from hair to makeup, clothes to shoes in the sense of being comfortable to a night on the town. The designers, Coco Chanel and Alexander McQueen, are exactly that staples in Fashion.

Both designers had made a statement on the fashion industry. The designers, what their visions are, rise to stardom in the fashion industry and how today these two designers are still timeless from the grave.

Coco Chanel, today still premiers with timeless fashion that attracts both old and young. The items seen on runways, by this designer are rather avant garde. Coco Chanel is known for “Chanel is credited with liberating women from the constraints of the corseted silhouette and popularizing the acceptance of a sportive, casual chic as the feminine standard in the post-World War I era.

A prolific fashion creator, Chanel’s influence extended beyond couture clothing; her design aesthetic was realized in jewelry, handbags, and fragrance.

Her signature scent, Chanel No. became an iconic product, one irrevocably identified with The House of Chanel (Charles-Roux, Edmonde, “Chanel and her World, 1981, p. 11)”. Chanel represents prescient, regal, and standard fashion. It’s geared towards woman of statue: Cicely Tyson, Elizabeth Taylor, and Tina Turner, woman that represent regal. Alexander McQueen, “best known for his in-depth knowledge of bespoke British tailoring, his tendency to juxtapose strength with fragility in his collections, as well as the emotional power and raw energy of his provocative fashion shows, (“Biography: Sarah Burton”. lexandermcqueen. com. Retrieved 24 December 2011).

Alexander McQueen was and still is a relevant to the fashion industry. His fashion is aimed towards newer and fresher, livelier outspoken as far enterprising high fashion to young people. Beyonce, Kelly Rowland, and Rihanna are more like to wear Alexander McQueen, than the woman previously named for wearing Coco Chanel. Alexander McQueen is to Beyonce, where Coco Chanel is to Tina Turner. Tina Turner as you know is an icon and still relevant today. Beyonce is current and relevant a newer, fresher face.

Chanel would be your timeless and standard from the past and Alexander McQueen will be timeless. With Alexander McQueen is really big on color, whereas Coco Chanel to me reads not dark, but cooler colors that would attract more towards older woman. Chanel is known for being the creator of “the Little Black Dress”. “The concept of the “little black dress,” is often cited as a Chanel contribution to the fashion lexicon and as an article of clothing survives to this day. Its first incarnation was executed in thin silk, crepe de chine, and had long sleeves. 104] In 1926, the American edition of Vogue highlighted such a Chanel dress, dubbing it the garconne (little boy look).

Vogue editors predicted it would “become sort of a uniform for all women of taste,” embodying a standardized aesthetic, which the magazine likened to the democratic appeal of the ubiquitous black Ford automobile. This look, a spare sheath, generated widespread criticism from male journalists who complained: “no more bosom, no more stomach, no more rump…Feminine fashion of this moment in the 20th century will be baptized lop off everything. (Charles-Roux, Edmonde, “Chanel and her World,” Hachette-Vendome, 1981, p. 210) Alexander McQueen is known more his racy and controversial designs and fashion shows. “McQueen’s early runway collections developed his reputation for controversy and shock tactics (earning the title “l’enfant terrible” and “the hooligan of English fashion”),[4] with trousers aptly named “bumsters” and a collection titled “Highland Rape”.

In 2004, journalist Caroline Evans also wrote of McQueen’s “theatrical staging of cruelty”, in 032c magazine, referring to his dark and tortured renderings of Scottish history. [20] McQueen was known for his lavish, unconventional runway shows: a recreation of a shipwreck for his spring 2003 collection; spring 2005’s human chess game; and his fall 2006 show “Widows of Culloden”, which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric. ( http://032c. om/2004/fashion-alexander-mcqueen/Evans, Caroline, “Fashion: Alexander McQueen”, 032cissue 7 (Summer, 2004)”

In Conclusion, when comparing the two, you have to realize that even from the grave, they rule in the fashion world. The forever, timeless Coco Chanel is still alive and well in every fashionista closest. Alexander McQueen is also still going well even after a sudden death. The regalness of both designers is not denied, but their style is more outward for each era that their fashion was brought and made its first debut.

Coco Chanel vs Alexander McQueen Essay

Consumer Behavior In The Fashion Industry Essay

Consumer Behavior In The Fashion Industry Essay.


This study is aimed at analyzing the consumer behavior towards the fashion industry especially in consideration young and mature women in London. Fashions are concerned with the production of fashion clothing. Most consumers in the world today are concerned with the features of the product as they form most important factor in determining the consumer behaviors. Take for example of products of fashion show for young and mature women. The industry is involved in the manufacture clothing. Due to increase and growth of consumerism, the clothing should come up with clothes that make women move with times thus increasing consumption and production.

Consumer behavior in the automotive industry especially in consideration to general motors is influenced by culture factors, social factors, Personal factors and Psychological factors.

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Consumer Behavior In The Fashion Industry Essay

Business Model Essay

Business Model Essay.

usiness model canvas for H&M Enabling promises Making promises Keeping promises Question ?2 From the figure above we can see that the Organization makes promises to their customers. As well as organization does it, it also enables promises to Service Provider. And finally Service provider has to keep that promises to customers. Applying to H&M. H&M as an organization makes promises to their customers to deliver fashionable clothes with good quality at reasonable price.

Their 750 suppliers situated worldwide especially in Asia have to enable promises of H&M by manufacturing clothes designed by H&M designers and pattern makers. They have to produce at high level monitoring all the processes of production. And finally suppliers have to keep promises made by H&M to their customers by producing goods with appropriate quality and in time required. Question ?3. H&M is world known retail brand. The main three key success factors are formulated in company`s business concept «Fashion and quality at the best price”.

They provide good style and design for their clothes. At the same time for ensuring good quality of their products they provide a complete process of testing and controlling the quality. The price of their products is lower in comparison with the price of toughest competitors. ‘We ensure the best price,’ they say, ‘by having few middlemen, buying large volumes, having extensive experience of the clothing industry, having a great knowledge of which goods should be bought from which markets, having efficient distribution systems and being cost-conscious at every stage. They have wide range of concepts for each customer segment: children, teen, men and women. The other reason why H&M is successful is that they have approximately 2300 shops in 41 markets. They have shops worldwide in big and small cities in good locations. This factor and their strong marketing policy make them recognizable all over the world, so almost everyone knows about H&M. H&M is represented in all social networks and they regularly have advertisements in fashion magazines, billboards, World Wide Web.

H&M is also known as a fast fashion retailer, which establishes exciting collaborations with famous designers from high fashion industry, such as Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin and Versace. All this factors are guarantying them many satisfied customers, strong performance and basement for future development of their company. Question ?4. The market which H&M operates in is very competitive.

Their biggest competitors are Zara, Benetton, Top shop and Peacocks. This market is so-called Fast Fashion. Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. Fast fashion is considered to be a “supermarket” segment within the larger sense of the fashion market.

This term refers to fast fashion’s nature to “race to make apparel an even smarter and quicker cash generator”. Three crucial factors exist within fast fashion consumption: market timing, cost, and the buying cycle. H;amp;M`s segment is inexpensive clothes and main customers are middle class people. Even though they are in this segment they sometimes they provide high fashion closing at prices lower than usual. It happens after collaboration with high fashion designers. .

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Business Model Essay

Acer Revised Essay

Acer Revised Essay.

Acer Inc. is a leading multinational electronics manufacturer. It is based in Taiwan Acerland. One of the largest franchised computer retail chains in Taiwan is owned by the company. After HP and Dell, comes Acer in terms of being the largest computer makers in the world. Its product line-up includes desktop and mobile PCs these are also referred to as laptops.

The company also makes Personal digital assistants (PDAs), servers, displays, peripherals and e- business solutions for businesses, governments, education and home users.

The Acer history is really an interesting one. Initially, the original owner of the company was called Stan Shih who together with his wife Carolyn Yeh and a group of five others had founded the company in 1976. At that time it was called Multitech. After Tom Acer bought it, he renamed it to the Acer group company. (Prahalal, 1989)

The Acer Company began with a capital of $ 25,000 and eleven employees. At its initial stages, it only dealt in distribution of electronic parts and being a consultant in the use of microprocessor technologies.

It has its headquarters in Hsichih city, Taiwan. Tom Acer managed the company well and with time it started having dealings in other areas. Acer started focusing on branding business in 2002.

The company grew in size and expanded tremendously after reaching a decision of supporting the sales of its product lines through specific marketing activities, that utilize distribution channels effectively. (Luchs, 1996)

The Acer Computer Company

The Acer Company continued growing in size until it became really big. The problem that it faced at this juncture is that its labor force contracted. The employees that had been hired initially could not be able to deal with the increase in the workload that the Company experienced that time.

Therefore other employees had to be recruited to be able to handle the workload efficiently. In 2002, the Acer group employed 39,000 people, supporting dealers and distributors in more than 100 countries. The performance of the Company made the U.S. get revenues of up to $ 12.9 billion that year. By the year 2005, Acer had employed 7,800 people throughout the world at the same time maintaining a global service network and sales. The U.S. continued getting an increase in its annual reviews from the Acer group.

In Europe Acer made an association with Ferrari Formula 1 Team and the former F1 team, Post Grand Prix in 2001. These Companies offer a popular line of LCD monitors and Premium laptops with Ferrari branding. Recently, Acer has announced that it will sponsor the Formula one team until 2008.And in doing so; it has broadened and strengthened its relationship with Ferrari. New Ferrari line of products has recently been introduced to North America, by the Acer Company. (Prahalal, 1989)

cer has faced the challenge of competing in the first changing information technology industry. This has necessitated it to reformulate its corporate strategies and change its organizational structures three times since the early 1990s. The last two changes have occurred within a two-year period to overcome the emerging internal problems and respond to imminent external changes. I n 1990, it suffered a huge loss in the overseas investments.

The Company was questioned of its continued investment plans in the overseas where it was doing badly at the time. It was even criticized as moving very first. The shareholders and the employees did not offer much support to the company. The shareholders were very angry that the money they had so hard worked for was being lost to overseas operations. A solution had to be reached at, very first if the shareholders’ money was to be recovered.

The Company came up with a new strategy of “global brand, local touch”. This solved most of the problems that Acer was encountering at the time such as finance brand, name image, and management efficiency. In doing so, it rewrote the rules of the old tradition where multinational companies only went global instead of concentrating with the local market too. This made Acer become the number one Computer brand in Latin America, South East Asia and the Middle East. Acer Company faced the problem of establishing an effective Multinational management. It was too much for the Company to manage its businesses in other countries locally.

Therefore, the company was able to give up local efforts and in its place; it employed capable local executives for overseas operations. It was able to establish an effective management tool instead of quitting. This led to an office being established in the U.S. by the Acer group.

Acer has also at some point made losses by making acquisitions in the wrong way. The correct way was by following the thinking pattern, better known as the acquisition of counterpoint in 1987 and Altos in 1990. This was bad for the Company for it lost both talent and asset. The company had to pay goodwill and incur extra expenses. Fortunately for the company, both capital and workforce stayed with it to fight for the future. The management teams stayed to work for Acer, while the shareholders of Counterpoint and Altos, sold their stocks in exchange for cash. In the long run, the company was able to recover once more. (Jack, 1970)

When Acer Company was still small, its internationalization was relatively successful. It carried out its businesses without issues of inventory and credit lines. However, it had to extend credit lines and increase inventory when it expanded. This made it increase its operating cost and it also incurred bad debts and inventory caused by wrong forecasting. Acer slowly solved the problem by establishing its credit management system in countries where it has its operations.

The Acer group has numerous advantages and strengths that make it a leading computer manufacturing Company in Asia. First, it continues to tap the urge to become the boss by giving decision-making powers to local managers in Acer plants and offices around the world and letting them run operations like managers. This urge has kept the Acer Company strong in its operations as it is assured of effective management.

Secondly, Acer is unique in the fact that it has the willingness to give up control and majority ownership of its local operations. This motivates the growth of the Company, maximizing its profits ensuring that the Company runs successfully. Thirdly, the Acer Company has fresh technology for everyone. The Company ensures that the fresh technology it has is enjoyed by everyone, and everywhere. The Company’s Vision has strongly brought this out. This attracts many customers which translate to larger profits for the Company. (Prahalal, 1989)

The Company has also its weaknesses. The Acer Company cannot compete on its own in big markets. North America and European markets are dominated by “big guns” like Intel and IBM. These Companies are far much bigger than Acer. For Acer to match this competition, partnership and acquisition of other IT companies is a good alternative for Acer. The competitive advantage of Acer is gradually going away due too the introduction of internet .This has made the division of labor and capital disappear. The Company has to adapt to the changing world and develop new set of policies. (James, 1998)

Acer Revised Essay

A Change of Heart Essay

A Change of Heart Essay.

A Change of Heart I was only fourteen years old. The time had come for me to make a decision, to choose between two destinies. It was the time for me to decide whether I would maintain the plain look and keep my mom jeans, or whether I would ditch those loser jeans and go with the sleek skinny jeans. Though most people wouldn’t consider this a matter worth debating over, it reached the highest of my concerns. Knowing the knowledge that we live in a judgmental world, a place where people judge based on outward appearance, I went with the choice that was clear; I must invest in the skinnies.

The mall was the place for a guy like me to be! After me and my brother arrived, we browsed a large variety of pants. Red, yellow, black, and white, the clothing stores contained many unique fashions and colors. The prices made everything easy: the higher the price, the better the product! Due to my brother, who has the fashion sense of a queen, I was bound for the looks of awesomeness.

He would tell me what matches and what does not. I trusted him.

After all, it was him that got me interested in this style! Now that I have this tremendous change of heart, there ain’t no going back. Never in a million years would I trade a pair of my tight-around-the-booty jeans for a yucky, bland pair of mom jeans like I used to have. I remain thankful for the fun tradition me and my brother have of broin’ out together at the mall and movies. The memories and knowledge I have gained goes higher than any mountain I’ve ever climbed.

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A Change of Heart Essay