What is DSS pass?.
1. we met <link is hidden> who’s behind the launch of DSS pass.
2. what is DSS pass? its a pass that will help you save 50% on tickets to visit all top attractions in Dubai. It is on city’s ultimate shopping sale, Dubai Summer Surprises! Enjoy discounts on 28 of Dubai’s top attractions, including Atlantis’ Aquaventure Waterpark, Burj Khalifa, City Tour, Desert Safari and so much more. this was first released in Summer 2017.
3. What are the types of DSS pass? there are 2 types:
Flexi Attractions Pas: offers you unbeatable savings of up to 50% off admission fees on your choice of 3 or 5 top attractions.
Unlimited Attractions Pass: allows you to see more of Dubai with unlimited access to 28 attractions over three consecutive days.
<link is hidden> is the benefit? it helps to show the people about new attractions and what attractions are there in dubai. for each festival happens in dubai there will be a pass to the best attractions in Dubai.
5. how were they able to purchase? they can purchase the pass online or from selected hotel concierge desks. they can also collect your card from three different locations or choose to have the pass emailed to you.
6. was it successful? yes it passed the target and kpi’s and we are looking forward to create a Festival Pass.
7. what is the upcoming pass and launch? Dubai shopping festival pass (DSF) that will include 40 attractions and included a new component that is 21 restaurants. it will also include 5 types:
– saver free – 499 AED
– saver 5 – 780 AED
– flavor free – 399 AED
– Infinite free – 1190 AED
8- what is the validity? 5 days from day 1 of use.
9- is it open for purchase for residents too? yes its valid for everyone.
10- how long did it take to proceed with the pass? it took us 8 weeks of back to back meetings and 7 days work.
<link is hidden> is the target of the pass? attract tourism and <link is hidden> />
12. how do you promote? through Dubai tourism channels in all languages and trade partners.
13. future plan? DSF PASS, DFF PASS and more is being worked on.
14. ultimate goal of this pass? our ultimate goal is to make this pass the gate to dubai as it help people with their itinerary plan on discounted price reaches to 65% depending on purchased plan.
15. when will DSF pass will be live? 20th November and people will be able to purchase.
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What is DSS pass?