The consumer electronics industry is associated with rapid growth, leaps in innovation and fierce competition. LG’s attempt to release their latest technology, the Watch Phone, is crucial in order to secure their current position as one of the dominant market leaders. With a well-integrated and effective marketing plan, LG has the potential to change the market with a product that resembles a high-end timepiece in addition to the full functionality of a smart phone. After already having launched the product in Europe, LG is now faced with the task of expanding the device’s market to include Canada.
Having identified a clear target market, the promotional plan will focus on first raising awareness of this new product in the Canadian market. With significant financial….