Category Archives: Smartphone

The consumer electronics industry is associated with rapid growth, leaps in innovation and fierce competition. LG’s attempt to release their latest technology, the Watch Phone, is crucial in order to secure their current position as one of the dominant market leaders. With a well-integrated and effective marketing plan, LG has the potential to change the market with a product that resembles a high-end timepiece in addition to the full functionality of a smart phone. After already having launched the product in Europe, LG is now faced with the task of expanding the device’s market to include Canada.

Having identified a clear target market, the promotional plan will focus on first raising awareness of this new product in the Canadian market. With significant financial….

BUYER’S POWER: – Nokia had been edged out by rivals in the smartphone market who launched new and better products which resulted to Customers shifting to android phones which resulted to Nokia reducing their selling price in order to increase the rate of sales but they lost in the rate of profitability and consumer loyalty. The customer power is high; nokia is focusing on the smartphone segment because it has the biggest margin in the industry, the consumers are increasing despite the high rate of recession, product and price differentiation is getting lower which is resulting in the difficulty of buyers making a decision about the particular phone they will want to buy.

Most consumers get phones on contract and switching from one phone to….

HTC, originally founded by HT Cho and Cher Wang, was initially commissioned by Compaq to be an ODM, original design manufacturer. Their job was to engineer and design products for Compaq, all of which would be sold with under Compaq’s brand. Their innovativeness attracted business professionals and soon they collaborated and succeeded in creating the world’s first pocket-sized PC with Microsoft. Their success at fulfilling their vision of creating smaller lightweight devices then lead HTC to creating PDAs, once again a bit hit.

All of these successes lead HTC to thinking about the future of mobile phones and what their part in it would be.

Once the idea struck, it stuck. HTC’s new goal was to make smart phones and wireless PDAs. In….