Strategic Financial Planning Essay

Strategic Financial Planning Essay.

Financial planning is the task of determining how a business will afford to achieve its strategic goals and objectives. Usually, a company creates a Financial Plan immediately after the vision and behavior have been set. The Financial Plan describes each of the activities, resources, equipment and materials that are needed to achieve these objectives, as well as the timeframes involved. The Financial Planning activity involves the following tasks;- * Assess the business environment Confirm the business vision and objectives * Identify the types of resources needed to achieve these objectives * Quantify the amount of resource (labor, equipment, materials) * Calculate the total cost of each type of resource * Summarize the costs to create a budget * Identify any risks and issues with the budget set Performing Financial Planning is critical to the success of any organization.

It provides the Business Plan with rigor, by confirming that the objectives set are achievable from a financial point of view.

It also helps the CEO to set financial targets for the organization, and reward staff for meeting objectives within the budget set.

The role of financial planning includes three categories: 1. Strategic role of financial management: 2. Objectives of financial management: 3. The planning cycle: Strategic financial management refers to study of finance with a long term view considering the strategic goals of the enterprise. At the most fundamental level, financial management is concerned with managing an organization’s assets, liabilities, revenues, profitability and cash flow.

Strategic financial management goes a step further in ensuring that the organization remains on track to attain its short-term and long-term goals, while maximizing value for its shareholders. Strategic financial management also means that short-term goals may occasionally need to be sacrificed to meet longer-term objectives. A typical example is when a loss-making company trims its asset base through factory closures or headcount reduction in order to reduce operating expenses.

While such actions have a detrimental ffect on near-term results because of restructuring costs and other one-time items, it positions the company to achieve profitability in the longer term. Strategic financial planning is an investment framework used to accomplish your particular financial goals. There are a number of factors that may influence how you carry out your investment plans and may ultimately help you decide how to move your money in your portfolio to increase the likelihood of favorable returns. Planning One of the basic tasks of strategic financial planning may involve planning your investment framework to meet long- and short-term financial needs. This framework may include deciding how much money to invest and which securities to invest in.

Assets * You may choose from a wide variety of investments for your portfolio. Common investments include stocks, bonds, mutual funds, certificates of deposit, money market accounts. Each of these investments has its advantages and disadvantages in terms of risk and returns Risk Generally, investments of all kinds carry varying degrees of risk. Equity investments like stocks are typically riskier in comparison to certificates of deposit at your local bank. If your investment is guaranteed by the federal government, the risk of loss is practically eliminated. Evaluation

* A part of strategic financial planning includes estimating how much money your investments will make and tracking progress. If you have a particular return rate in mind, you may want to optimize your portfolio to include investments most likely to meet your earnings goals. Information There are large amounts of information from financial institutions, company annual reports and corporate filings with the Securities and Exchange Commission. You can analyze the financial condition of your investments and determine whether your current strategy is working in your favor. Through research, you may be able to find badly managed companies, unsuccessful funds and other threats to your financial strategy One of the key environmental elements driving the interest in, and value of, rolling strategic plans is the abbreviated time horizons that healthcare leaders now face.

The condensed planning cycle is a result of many factors in the market, including increased competitive pressures, heightened scrutiny by the public and the press, and the general high-profile status and challenges of the healthcare sector. Health care is consistently in the media headlights and, according to polls, on the public’s mind. It is viewed by many as both problematic and emblematic—a reflection of the high costs and diminishing access that increasingly frustrate and perplex the country, collectively and individually.

Consequently, calls to address the problem and initiate change can be heard from all sides, including employer groups and political figures, resulting in federal and state legislation and regulation and other high profile efforts to improve the system. Onewell-known example is Massachusetts’ decision to provide health insurance for all its residents. Another is the recently announced rebasing initiative, in which the Centers for Medicare and Medicaid Services is recalibrating diagnosis related groups for the inpatient prospective payment system.

Dynamism in the DetailsThe painful reality of many strategic plans is that, once completed, they sit on the shelf for months—even years—until it is time to pull them down, dust them off, and start the planning process once again. This process is not so much strategic planning as organizational window dressing, and expensive window dressing at that. For a plan to be truly effective, it needs to be dynamic and fluid. One of the great benefits of a perpetual planning process is that it makes the plan itself an integral part of the organization’s strategic direction and longrange approach.

Even the individual tactical components remain prominent on the radar screens of both senior executives and mid-level managers. One of the criticisms of traditionalplanning, with its “looks good, see you in a year” approach, is that it is too blue-sky or high level; the wide chasm between purporting and reporting means that excitement and attention are dissipated. The natural tendency in any industry is to get caught up in the pressing issues of the day and leave the longer-range issues and projects for an increasingly distant tomorrow.

Typically, when that tomorrow finally rolls around, there is much 11th hour scrambling, complete with patchwork efforts and slipshod performance. With a robust perpetual planning process, in contrast, the emphasis on accountability and progress and the frequent reporting and analysis of established metrics keeps the organization focused, its feet on the ground. If senior-level executives know they are going to be called on to provide periodic updates, they are much more likely to require accountability from their mid-level managers on the projects under their purview. That sense of urgency will permeate the organization.

Strategic Financial Planning Essay

The Body Shop Essay

The Body Shop Essay.

The purpose of this paper is to show the strengths and weaknesses of the Body Shop, who are their competitors and how their values chain from raw material to finish good has helped them create a force for good. Core Concepts

According to Michael Porter, the value chain analysis concept is to try to identify what Competitive Advantage a business has over its competitors. The values chain of the Body Shop reflects how they work as a business. Their values are fully integrated into what they do every day.

The following values remain fundamental as when the business started and are also the competitive advantage of the business:

1. Defend human rights 2.Support Community Fair trade 3.Protect the planet 4.Against animal testing 5.Activate self esteem Michael Porter suggested that activities within an organization add value to the service and products that the organization produces, and all these activities should be run at optimum level if the organization is to gain any real competitive advantage.

Mr. Porter suggested that the organization is split into primary activities and support activities’.

Analysis The strength of the Body Shop is their responsible sourcing using positive engagement approach. They run a community of Fair Trade program that works directly with farmers, and also their ongoing commitment to animals. Their products use natural derived ingredients, wherever possible and are never tested on animals. Body Shop was regarded as one of the first firms in the world to proper report on its social responsibility initiatives. Body Shop marketed products to improve self esteem. A statement in Body Shop’s website reads, “We will not promise eternal youth, or prey on people’s insecurities, but focus instead on products that provide wellbeing and comfort (The Body Shop 2011).”

The body Shop has more than 2,600 stores in 66 markets, selling more than 1200 products. The Bath and Body Works is one of its competitors which operate more than 1650 stores throughout North America and online shop. Another competitor is Sephora with more than 280 stand stores in North America and over 300 locations in J.C. Penney Department Stores. The Body Shop began with the vision and entrepreneurship of Anita Roddick, and now are part of the leading beauty group in the world, L’Oreal. The weakness of The Body Shop was the acquisition by L’oreal because L’oreal do not have the same values as The Body Shop. A standing for morality and high ethical standards is normally built up over the course of a lifetime and L’oreal bought it with the takeover of the Body Shop.

Conclusion The Body Shop must continue to reinvent itself the way it has been doing for the last years to be appealing to a more sophisticated client base. The Body shop is a company that stands out as a prime example, of how social responsibility can be productively coupled with sound strategies to advance goodwill. As long as they continue their path of social responsibility and having a competitive advantage over their competitors over ethical beauty brand most likely, they will continue growing. The Body Shop is a leader in promoting greater corporate transparency, and they have been a force for positive social and environmental change with their campaigns around their core Values.

The Body Shop Essay

Strategic Choice and Evaluation Essay

Strategic Choice and Evaluation Essay.

The paper will present potential alternatives Vanguard Health Systems (VHS) must consider to realize growth. It will also seek to identify the best value discipline, generic strategy, and grand strategy for the organization. Upon the investigation of the various alternatives, a recommendation of a strategy or a combination of strategies will be presented. A growing trend among many businesses is through mergers and acquisitions. No longer are the days when one business can to dominate totally an entire industry. The health care system is not exempt.

External environment factors play a significant role on how this industry operates as with most large businesses. These include remote, industry and operating environments that help to influence the activities that an organization will take in an effort to remain competitive according to (Pearce & Robinson, 2011). Vanguard Health System continues to monitor and evaluate these causative factors the paper will assist in evaluating how the better determine alternatives for the company’s future growth. Alternative Strategies Vanguard Health System continues to be among the leading operating health care network in many large markets.

It operates 28 hospitals, which strategically- align with outpatient facilities and other business entities and provides a total range of services within each community that they serve. They have earned a reputation for delivering high quality care with a focus on helping the communities. As an enhancement to the existing successful organization, alternative strategies will be presented as additional growth opportunities to create an even greater competitive advantage.

The Value Disciplines According to (Pearce & Robinson, 2011) the introduction of the value iscipline, initiated by consultants Michael Treacy and Fred Wiersema provided another alternative strategical approach to the existing ones. The value discipline approach that is customer focused and centered in what customers’ value most. They have further divided the value disciplines into three distinctive strategic approaches, they include the following: Operational Excellence approach is the first of the three sub-approaches and it focuses on superior customer service, allowing for convenient, timely delivery of products or services that promote competitive market pricing.

This approach also succeeds in minimizing costs by using lean methods of eliminating waste, thus reducing overhead spending, production cost, unnecessary personnel, and services as it relates to (VHS) and monitoring of all spending activities and inventories with the latest technological tracking devices. Customer Intimacy approach is the second sub-approach under values disciplines that seeks to develop long-term relationships between the customer and the business by creating product or service loyalty.

This approach practices the made to fit, special request, special order, and mail to order scenario. Its focus is on pure customer satisfaction and it is willing to spend more time or money in providing exactly what will appeal to the customer to maintain their trust and continued spending. The company’s that choose to use this approach genuinely serve a more refined group of returning customers and can afford to allow specialized individual treatments and products to their customers because in the end the customers know that they can rely on quality and commitment.

Product Leadership approach is another value discipline which seeks to be the pioneers of innovation, thus producing and creating a non-stop stream of upscale quality products that appeals to the consumers in the competitive market. They also choose to promote, and market their own products before all others in the same industry to take the lead and the credit for the creativities to product leadership. This approach requires that the invented products be ahead of all other competitors.

They also seek to pursue to be the first to resolve critical issues, making them the ultimate problem solvers. They are not the followers, emulators, or imitators. This approach is the most competitive among the all the value discipline strategies and with it comes the advantages of knowing that it is one of the leading attributes needed in maintaining and gaining competitive advantages and future growth. Generic Strategy The generic strategy approach may be applied to organizations of all sizes and is a one size fits all approach.

It can be divided into three types of approaches may be applied as alternatives for a given organization or industry as an improvement for future growth. The cost leadership strategy seeks to improve profit margins by bringing down the costs of producing while enabling the organization to still charge market prices. They also focus on increasing the market shares through lower pricing, enabling the organization to continue to reach profits because of reduced costs.

As with any organization the goal is to minimize cost directly to the organization providing the delivery of products or services. According to Barney (2007) low cost leadership strategy takes pride in initiating its costs advantage abilities to charge lower prices while reaping the rewards of higher profits. Differentiation approach refers to the organizations unique designing creations. These approaches appeal to the customers who prefer upscale and exquisite specialty products or services. These include brand names and moves away from what the average person may afford.

It focuses on its loyal customers and tends market to a specific group, where money is not limited. The expectations are of the highest quality and the differentiation approach caters to those needs. A good example would be a customer that prefers to shop at a Mercedes Dealership who wants additional features that are not standard on the specific vehicle. The differentiation approach would be inclined to ensure that the special request is provided because the customer will ultimately return again for other products or services.

This type of approach tends to focus on specific detailed needs of the customer and gains a competitive advantage for its exceptional customer satisfaction. Grand Strategy The grand strategy approach serves as a guide for all strategic activities. According to (Pearce & Robinson, 2011) they provide a roadmap to enable an organization or industry to follow in an effort to sustainable long-term business relationships towards creating competitive growth. There are 15 grand strategy approaches that may be adopted as a means to alternatives for achieving optimal success.

The 15 principle strategies are concentrated growth, which is focuses its resources on a market for profitability, market development, which serves to modify existing products, product development, that performs extreme modifications to existing products, innovation, an entirely new product created and presented to the customer to seek approval and profits, vertical integration, attained through acquisition with raw materials, new customers, and finished products, horizontal integration, benefiting through acquisition of organizations with similar types of operations and products to market, concentric diversification, the other entities benefit from the organizations parent company, conglomerate diversification, the largest portion of an acquisition that provides a forecast for future potential investment opportunities, turnaround, the ability of the organization to recoup and recover from past profit losses, and divestiture strategy, selling and removing a portion of the organization that is not showing growth potential.

Recommendations for Vanguard Health System Vanguard Health System is a particularly large organization within the United States, which includes hospitals and facilities located in Arizona, Illinois, Massachusetts, Texas, and Michigan. It operates as the parent company to the Detroit Medical Center, that includes eight hospitals. Because their mission, vision, and values center around its commitment to the well being of the surrounding communities it is recommended that they adopt the generic strategy approach that promotes low-cost leadership because of the diversity of the areas in which many of the healthcare facilities are located and the current economic situations that involve many changes to the manner in which healthcare will be provided.

Many of the hospital settings are in underserved areas as is the case of the downtown, Detroit communities. Low-cost leadership strategies require unique preparation in order to use low-cost advantages. When these strategies are handle in an effective manner they are better able to charge lower prices to and gain an increase in their profit margins, thus creating barriers for their perspective competitors. Conclusion The paper has evaluated and identified the various strategic approaches for alternatives for the Vanguard Health System. It has also presented a recommendation of low-cost leadership as its strategic alternative to remain at a competitive advantage over its rivals and to remain profitable in the future.

Strategic Choice and Evaluation Essay

Case Analysis Saku Essay

Case Analysis Saku Essay.

The case describes the situation of Saku Olletehase AS on the moment that the management team is discussing their product portfolio plan. Lately the sales of their flagship brand, Saku, fell from 48 per cent to 42. 5 per cent of market share. During this decline of beer consumption, they have made gains with other alcoholic and none alcoholic beverages. At this point the management team has to decide upon how to proceed with their product portfolio.

* Start exporting Saku to Finland * Shift focus to other alcoholic products with growing market demand, cider and long drinks * Shift focus more to bottled water or divest this product line (disappointing results) * Innovate and try to boost sales for their flagship brand again * Expand their function as distributor of imported beverages Analysis of the issues.

If we analyze the Estonian beverages market we notice that the beer market tends to stabilize lately, this in combination with the fact that imported beers are growing with 12,5% results in an decline of consumption of domestic beer.

On the other hand we see an increase of alternative beverages: cider, long drinks, bottled water and soft drinks. With the data from the exhibits we see that the total potential market of alcoholic beverages amounts to a little over one million people. A more in depth analysis through a SWOT matrix:

Strengths * Strong Flagship product Saku * Market leader in beer market (market share: 42%) * Promotion via concerts and events * Customer loyalty is high in beer market * Growth in cider and long drinks, which are high-margin products * Growth in alternative markets: the imported beer, bottled water and soft drinks * Price advantage with respect to Finland on alcoholic beverages| Weaknesses * Dissapointing performance in bottled water market (15%) * Decline in sales of flagship product * Not a global brand * Competing with domestic players and global players * Rather low market share in soft drink market (4%) and Long drinks market.

(13%)| Opportunities * Growth opportunities in neighboring countries * Active in domestic growth markets for cider, soft drinks, bottled water and long drinks * Price advantage in Estonia for beers compared to prices in Finland * Entry in European Union makes export easier| Threats * Though competition from domestic brand “A Le Coq” and “Viru” * Increasing competition from imported quality beers such as Heineken, Carlsberg * Bottled water market is expected to saturate * Increased competition leads to declining margins|.

The growth share matrix or also known as the BCG-matrix allows us to analyze how to allocate resources in a company. Applied on Saku the BCG matrix would be as following: The cash cow of Saku is clearly Saku beer since they are generating almost 80% of the sales. The stars or the beverages that are in the growth stage are the imported beers, the long drinks and the ciders. These are not yet creating a lot of cash flow but there is certainly an opportunity here to generate big cash flows from these product lines in the future.

Mineral water is seen as the question mark, since this product line is expected to saturate and has been giving disappointing results. The soft drinks can be seen as the “dog” because for this product line there is already a mature player in the industry. Saku doesn’t have the means to compete with Coca-Cola and will probably not be able to increase its market share significantly. Recommendations Based on the our in-depth analysis we conclude the following for Saku; First of all we think Saku should take the risk to expand to Finland.

They have already the brand recognition there and with Estonia entering the European Union, exporting to Finland will be fairly easy. Thanks to the higher prices in Finland, they will also be able to discriminate their prices in the Finn market. In this way they will also maintain the beer tourism in Estonia. Secondly they should maintain their cash cow so they can keep financing advertisement for their stars with these steady cash flows. So complementary to this decision is the call to use cash generated by Saku’s flagship products for advertising cider, long drinks and imported beers.

In this way Saku enables itself to capture as much as possible from the growing trend of these products. As soft drinks is a market where there is a mature player this is not a priority for us. They can maintain the sales of imported soft drinks, because the margins on these products are rather on the high side but they don’t have to try capturing more market share. Coca-Cola can easily outcompete them, so this would be a waste of the advertisement budget.

Case Analysis Saku Essay

Hbs Case Study Guid Essay

Hbs Case Study Guid Essay.

What is the point of these cases? Contrary to what some might think, cases are not just another tool used by firms to weed people out of the burgeoning volume of applicants. They are in fact an excellent indicator of how good you will be as a consultant, pure and simple. Almost everyday, consultants face the kinds of problems and questions often presented in these cases. Often times, tough problem-solving questions are asked face-to-face by their clients, under pressure, with the expectations of receiving some answers.

The case is usually a business situation where the client is facing a difficult problem with the company/product/competitors or is thinking of a new opportunity to explore and asks you to help address some of the issues. The case can be a problem, a situation, a riddle, an example of a real client situation, a contrived scenario, or a game—all rapped up into one. It is an exercise for the firms to test your analytical thinking and to examine how well you can handle problem-solving questions.

It is also a great opportunity for you to determine whether consulting is actually right for you.

If you do not enjoy problem-solving case interviews, the likelihood that you will enjoy consulting is fairly small. Because it is an exercise in problem solving, the case is not about finding the right or wrong answer, but rather about the method you use to derive your answer. It is about the questions you raise, the assumptions you make, the issues you identify, the areas of exploration you prioritize, the frameworks you use, the creativity involved, the logical solution you recommend, and the confidence and poise you present.

HBS Case Interview Guide, Page 1 The case also gives a strong indication of your personality in that type of setting. Aside from the problem-solving skills listed above, the interviewer uses the case to determine whether the firm would feel comfortable putting you in front of a client. Would you be able to handle a client situation with confidence when presented with a similar situation? Also, the interviewer wants to see if you have fun solving problems. They want to see enthusiasm from you when faced with ambiguity and tough issues.

Consultants almost always work in teams and the questions the interviewer is asking him/herself are: “Would I want to staff this person on my team? Would I have fun working with him/her? ” So make sure you are relaxed and have fun. There are many types of cases that firms use. This guide covers some of the frameworks and concepts that would help you tackle most cases that come your way. No case ever fits perfectly into a “type”, like marketing or strategy. Most of the cases presented cover a number of concepts that would range from market sizing and operations to economics.

This guide provides a review of major frameworks and concepts that will be very helpful in Cracking the Case. HBS Case Interview Guide, Page 2 Overview of Case Frameworks A complete understanding of the frameworks and concepts covered in this section is critical to conducting a successful case interview. Most “Plans of Attack” in Cracking the Case use at least one framework, often times several, to decipher the problem at hand and recommend a solution. NOTE: It is also very important for you NOT to directly apply these frameworks, i. e. you should never say during a case interview, “I’m going to use the 4Cs framework,” or “I’ll be applying Porter’s Five Forces. ” This approach indicates no creative or analytical thought on your part! The more comfortable you become with these frameworks, the more you will start to develop your own and customize them according to the nature of the case. Remember, the interviewer is not looking for you to apply a cookie cutter approach to each case. You are expected to make sound judgment as to which frameworks are appropriate and what components of those frameworks are most applicable to the problem at hand.

Frameworks are mere enablers that organize and guide your thinking. They are not the driving force behind the solutions and they certainly are not the solution themselves. The combination of your own intelligence, creativity, and preparation are the driving forces! HBS Case Interview Guide, Page 3 Porter’s Five Forces Source: Michael E. Porter, -Competitive Strategy: Techniques for Analyzing Industries and Competitors Michael Porter’s Five Forces is probably the most famous framework used in preparing for the case interviews.

It has endured as one of the frameworks most talked about by many in and out of the consulting field. Although the Five Forces is an excellent framework in helping you organize you thoughts, like any other framework we cover in this guide, its analysis is not complete. The Five Forces should be used in conjunction with other frameworks to enable you to fully understand the issues at hand. Further, we only briefly touch on this framework here, but we have included more detailed material of Porter’s work later in this guide.

New Entrants Competitive advantage in an industry is dependent on five primary forces: x The threat of new entrants x The bargaining power of buyers/customers x The bargaining power of suppliers x The threat of substitute products x Rivalry with competitors The degree of these threats determines the attractiveness of the market: x Intense competition allows minimal profit margins x Mild competition allows wider profit margins The goal is to assess whether a company should enter/exit the industry or find a position in the industry where it can best defend itself against these forces or can influence them in its favor.

Buyers Competitive Rivalry Suppliers Substitute Products HBS Case Interview Guide, Page 4 Porter’s Five Forces Source: Michael E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors Barriers to Entry: There are a number of factors that determine the degree of difficulty in entering an industry: x Economies of scale x Product differentiation x Capital requirements vs. switching costs x Access to distribution channels x Cost advantages independent of scale x Proprietary product technology x Favorable access to raw materials x Favorable location x Government subsidies x Learning curve x Government policy

Relationship with Suppliers: A supplier group is powerful if: x It is not obliged to contend with other substitute products for sales in the industry x The industry is not an important customer of the supplier group x The supplier group is an important input to the buyer’s business x The supplier group’s products are differentiated or it has built up switching costs x The supplier group poses a credible threat of forward integration Substitute Products: Substitute products that deserve the most attention are those that: x Compete in price with the industry’s products x Are produced by industries earning high profits Rivalry: Rivalry among existing competitors increases if: x Numerous or equally balanced competitors exist x Industry growth is slow x Fixed costs are high x There is lack of differentiation or switching costs x Capacity is augmented in large increments

Relationship with Buyers: A buyer group is powerful if: x It is concentrated or purchases large volumes relative to seller’s sales x The products it purchases front the industry are standard or undifferentiated x It faces few switching costs x Buyers pose a credible threat of backward integration x The industry’s product is unimportant to the quality of the buyer’s products or services x The buyer has full information HBS Case Interview Guide, Page 5 Marketing/Strategy Concepts Review – Overview The Marketing/Strategy Concepts Review Module attempts to enable the interviewee with skills needed to evaluate the case from the perspective of a senior executive.

Hbs Case Study Guid Essay

Davidson ethos. Recommenaatlon Essay

Davidson ethos. Recommenaatlon Essay.

At the core, these three transformations”in manufacturing, product development and at retail”come down to one thing: we must ensure, in a world of ever-increasing customer expectations, Harley-Davidson continues to fulfill dreams through remarkable motorcycles and extraordinary customer experiences far into the future” (Harley Davidson, 2011, p. 5). All of HD’s improvements end here. The improvement require all stake holder to work together to make the customer experience unique. The improvements, if effective will add to the Harley

My recommendation to Harley executives is to remember to stay true to the brand, but to attempt to market products to find new consumer within the US.

Since HD’s inception, Harley has been associated with the freedom of America, but it may be losing it American consumer while changing to a global market. “Harley-Davidson demographics has long shown its reliance on an overwhelmingly white, male and middle-aged consumer base would ultimately challenge sales in North America, where it still earns two-thirds of its revenue” (Kelleher, 2013).

The goal that I propose s to include marketing to a younger group with a disposable income.

I have been introduced to Harley; in fact, I learned to ride on a Buell in a Harley Drivers Edge Safety Course. I an African American female and have never been in the Harley advertising demographic. Harley does have a female rider’s program but it’s not advertised. All of the commercials that I have seen for Harley actual talk about the experience and financing. Although it is an American institution like a lot of older brands, it may lose it appeal a younger population. Increasing its consumer base an only be beneficial to its other stakeholders.

It may potentially prevent manufacturing Jobs from being transferred outside of the U. S. as Harley seeks consumers in other locations. Harley Davidson’s use of strategic management is in line with the needs of its main stakeholders. The company’s mission acknowledges the need to meet the demands of all stakeholders for a more effective organization. Harleys vision recognizes what HD brand means to the consumer. The organization’s goals and objectives seek to make the brand more effective in the current global arket while satisfying the needs of its stakeholders.

Davidson ethos. Recommenaatlon Essay