In the modern era, there are few professions that do not to some extent rely on data. Stockbrokers rely on market data to advise clients on financial matters. Meteorologists rely on weather data to forecast weather conditions, while realtors rely on data to advise on the purchase and sale of property. In these and other cases, data not only helps solve problems, but adds to the practitioner’s and the discipline’s body of knowledge.
Of course, the nursing profession also relies heavily on data. The field of nursing informatics aims to make sure nurses have access to the appropriate date to solve healthcare problems, make decisions in the interest of patients, and add to knowledge.
In this Discussion, you will consider a scenario that would benefit from access to data and how such access could facilitate both problem-solving and knowledge formation.
To Prepare:
Reflect on the concepts of informatics and knowledge work as presented in the Resources.
Consider a hypothetical scenario based on your own healthcare practice or organization that would require or benefit from the access/collection and application of data. Your scenario may involve a patient, staff, or management problem or gap.
By Day 3 of Week 1
Post a description of the focus of your scenario. Describe the data that could be used and how the data might be collected and accessed. What knowledge might be derived from that data? How would a nurse leader use clinical reasoning and judgment in the formation of knowledge from this experience?
four references not more than 5years
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Using the Scholarly library, the Internet, and the data from the Organization for Economic Cooperation and Development (OECD), research comparative international work and compare the United States and Canada with respect to which country is more effective in the areas of (1) economic growth; (2) expenditure (public and private expenditure on health); (3) information and communications technology; and (4) health.
On the basis of your observations, create a 1- to 2-page report.
Your report should address the following questions:
After going through the statistics:
What information or statistic you find either surprising or reasonable?
Do you anticipate the statistics will be similar in ten years? Why or why not?
The current structure of healthcare coverage in the United States has a combination of employer-based coverage and public program (e.g., Medicare, Medicaid) coverage, with a large uninsured population. If a single-payer system is implemented where Medicare is expanded to cover all citizens for those who prefer private insurance, there will be comparable coverage under the same range of private insurance plans already available. Keeping in mind these considerations, answer the following questions:
What do you think about allowing some people to purchase additional insurance, thereby creating a two-tier health system based on affordability?
What are the advantages and disadvantages of this initiative?
Considering the fact that healthcare is not a guaranteed right for in 2 pages
everyone in the United States, there are different kinds of barriers and obstacles in obtaining healthcare. In contrast to this fact, the notions of equity and fairness are considered very important. You will notice that these notions aren’t considered when we discuss people’s access to other goods, such as cars and computers.
What are these barriers? Give examples of the different barriers to health care under the following headings:
Financial barriers
Scarcity of healthcare providers
Barriers to access healthcare
Cultural barriers
Barriers of healthcare resources
How would you define the term, “equity and fairness”, in the context of the healthcare situations prevailing in the United States and Canada?
Why are they considered important when discussing people’s access to care?
It is believed that government funded healthcare for all citizens is consistent with a capitalist economy and the cultural values of self-determination and free enterprise.
Do you agree with this statement? If not, what other approaches do you think will resolve the current inequities in the system?
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What is “Popular Culture?” (Everything, not just music. Also, popularity has nothing to do with it. You cannot purchase what is not available to you, the consumer.) 3- How do we define and recognize the form and harmonic structure of “Popular Culture Music?” (Hint- it has NOTHING to do with being popular!) (at least 3 source for each discussion)
Popular Culture music pervades every aspect of our modern society. You are bombarded with it on a daily basis. Every time that we use a term to describe a genre in music, something must change from a previous genre and all music that fits said description must fall into said genre. As in a past discussion, you might be surprised to know that “Classical Music” is just music from the Classical Era of Western history. In the same light, what is Popular Culture music? It is not what you think that it is. It has a simple form and harmonic structure that has not changed since it was born from Elvis Presley and Jerry Lee Lewis.
So, please answer the following:
1- How does one define the term “popular?” (Not music related!!!!)
2- What is “Popular Culture?” (Everything, not just music. Also, popularity has nothing to do with it. You cannot purchase what is not available to you, the consumer.) 3- How do we define and recognize the form and harmonic structure of “Popular Culture Music?” (Hint- it has NOTHING to do with being popular!) (at least 3 source for each discussion)
What are the traits of style within Romantic music? (What makes it different from the previous era of “Classical Music?”) (at least 3 source for each discussion)
We have all heard that listening to Mozart while taking tests increases the scoring outcome. Now, being smart or intelligent, means many different things. If we look at Dr. Gardner’s models of intelligences, we can see that it utilizes both hemispheres of the human brain in sync. This increase is what is known by Dr. Gardner’s model, as spatial intelligence. Many studies have shown that people studying music have increased intelligence and also score much higher on standardized testing in their nonmusical counterparts. Other than this silly “listening to Mozart makes you smarter” example, do some research and find some answers to this question: “Does music make you smarter?” (at least 3 source for each discussion)
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Identify the clients complex broking needs Prepare a list of questions that you would need to ask Tom and Steve about their history and experience, and the unit purchase..
Assignment tasks (student to complete) Task 1a — Identify the clients’ complex broking needs Prepare a list of questions that you would need to ask Tom and Steve about their history and experience, and the unit purchase. In preparing your list of questions you should ensure that you cover the following: • The complex features of Tom’s and Steve’s situation and objectives. • Potential risks and Tom’s and Steve’s tolerance of risk. In considering risk you should consider: – how you would identify the risks and the criteria you used to evaluate these risks – how you would assess their current exposure, the tools you would use in terms of probability, impact and the consequences. (800 words) Task 5 — Growing the business Having considered how you would go about building and nurturing relationships, George and Mildred now require you to turn your attention to marketing and promoting CCF & MB’s business. This requires you to develop a marketing plan for the business. In developing your marketing plan you should consider the following: 1. Your plan should be developed in line with CCF & MB’s vision statement 2. The identification of target markets using a combination of research and your own personal experience 3. The identification of your major competitors (at least two) with a competitor analysis developed for each competitor 4. The identification of CCF & MB’s market position based on your research findings and analysis 5. How you would promote CCF & MB’s brand and the tools you would use to achieve this 6. The provision of options for increasing yield per existing client 7. How you would implement your plan and monitor it to ensure objectives/goals/performance indicators are being met 8. How you would adjust your plan if required. (1,000 words) You may use any format for your plan but it must address each of the points above. If you are unsure as to how to write a plan, you can refer to the Business Growth and Marketing topic and use the suggested SMEAC format outlined in Part 5, Section 12. When completing this task, assumptions are permitted although they must not be in conflict with the information provided in the background information.
identify an imported product that you purchased recently, and estimate the amount of consumer surplus you received from your purchase..
The Microeconomics Learning Portfolio
This learning portfolio consists of a series of short writing assignments. You will be required to complete and revise these assignments throughout the semester, and to compile and submit your completed portfolio by the due date.
General Directions:
Please complete ALL of the individual assignments listed below, and compile them into one document to submit by the due date. Note that some chapters do not have a corresponding assignment (e.g. chapter 1).
Please submit your compiled and revised learning portfolio using one of the following programs/formats: Microsoft Word/.doc, Open Office/.odt, or Adobe Acrobat/.pdf. Other formats are not acceptable since I cannot read them.
Follow the directions for each individual assignment closely. This sounds simple, but most of the points people lose are due to failure to follow the directions. To help with this, many assignments are broken down by components, for example A, B, C, D, etc. Please respond to these assignments by specifically addressing each component with its own paragraph.
Use your best writing skills. This assignment should reflect college-level writing ability and will be graded significantly lower if it does not. High school-level work uses proper grammar, punctuation, spelling, sentence structure, and reasonable paragraph lengths, so these components are absolutely mandatory in the learning portfolio.
There are no length requirements for the individual assignments, so please do not try to lengthen your submission by including fluff, by being redundant, or using formatting tricks. But at the same time, do not provide superficial responses. Take your time to respond to the assignments in a complete, meaningful way, and whatever length it ends up being is the right” length.
Individual Chapter Assignments:
Chapter 2:
Chapter 2 shows and discusses the gains from trade that can result when individuals, firms, or countries specialize in producing goods for which they have the comparative advantage, and trade those goods with others.
Gains from specialization and exchange can be seen in many situations. For example, most people that we pay to do things for us (e.g. grow our food, cut our hair, tutor us, etc.) perform the task for a lower opportunity cost than we would bear if we were to do it ourselves. This is where the gain from trade that benefits both parties comes from, and is why it is rational for you to pay for the service.
To show that you understand how comparative advantage works in the modern economy, please discuss a good you recently purchased and address the following prompts:
What is the item, and how much did you pay for it?
What is a reasonable estimate of how long it would take you to make the item if you hadnt been able to buy it? You need to come up with a number of hours or days or years, or whatever time measurement you want, for how long it would take you. Dont try to avoid this. If you cant figure it out, pick another good.
Who worked to get the money to pay for the item, and how long did they have to work to get the money? If your money came from the government, see the how the government gets money page.
Based on your answers to 2 and 3 above, was it rational to buy the good? Explain. Make sure you compare the time it would take you to make the good (mentioned in part 2) and the amount of time that had to be worked to get the money (mentioned in part 3). It is only rational to buy something if you give up less resources working to earn money to pay, than you would have if you made the good yourself. If it turned out to be irrational, why did you buy it?
If you want to see an example, check out the great work” linked above. But do not copy the example or even the wording. There are many ways to express these ideas if you understand the material. Please find your own words or face the consequences of academic dishonesty.
Chapter 3:
In chapter 3 we learn that the supply and demand for a good or service can shift in response to changes in certain variables, and about how supply and demand interact to determine the market equilibrium price.
Please identify a price change you have observed in the last few years.
Use the supply and demand model to explain why the price changed in 1) above.
Summarize your explanation with one sentence that mentions what you think has happened to both supply and demand,and why, and how this interaction has resulted in the price change you observed. If both curves are moving, you will need to comment on the relative size of each shift to justify the price change you observed.
*Please do not try to explain the price of gas or a cell-phone; please pick something else.
Helpful tip: be sure you discuss both supply AND demand, as they both play a role in determining the price.
Chapter 4a:
In our everyday lives as consumers we purchase many goods and services, and we derive consumers surplus for most of them. With that in mind, please:
Identify 3 goods or services you have purchased in the last year, and estimate the amount of consumer surplus you enjoy from those purchases. For each good, please state specifically:
The highest amount you would have been willing to pay.
The price you actually paid.
The amount of consumers surplus you received from each item.
Helpful tips: Be sure to state exactly the highest price you would have been willing to pay, and the price you actually paid. The difference between these two is your consumers surplus. There are different phrases you can use to communicate the highest price you were willing to pay, but note that the following are incorrect:
The price you were willing to pay. Just because you were willing to pay $20 for a good, doesnt mean this is the highest you were willing to pay.
The price you expected to pay. Again, this is not necessarily the highest price you were willing to pay.
Chapter 4b:
We are about one quarter of the way through the course. How is it going for you? Are your grades where you want them to be? If not, what can you do to remedy the situation? If you want a different result, it is imperative that you change your strategy.
Chapter 5:
This chapter focuses on externalities in the context of producing goods and services, but like many concepts in our course, these ideas are very applicable to our daily lives. In this discussion, please:
Identify and describe a situation where you have experienced either a positive or negative externality.
State clearly what the external cost or benefit is.
Estimate the dollar value of the externality. You may not be sure how to do this, so consider asking yourself the following: If its a positive externality, what is the highest price you would be willing to pay for the external benefit you received? If its a negative externality, what is the lowest price you would be willing to accept as compensation for the external cost you are bearing?
How many people in total are affected by this externality? Recommend either a tax or subsidy amount that the externality creator should pay or receive (to internalize the externality”) based on the number of people affected. You may assume that everyone affected has the same valuation for the externality as you do.
Chapter 9:
In this chapter on international trade we explained the benefits of trade using the concepts of producer and consumer surplus. We know that trade barriers such as quotas and tariffs cause prices to rise, which reduces consumer surplus, but we also discussed that trade barriers save or create jobs for American workers. In a writing of no more than two pages, please:
identify an imported product that you purchased recently, and estimate the amount of consumer surplus you received from your purchase.
state how much, if any, of your consumer surplus you would be willing to give up if it meant another job could be saved for an American worker.
determine, if you knew that the job saved for the American worker came at the expense of a job for someone in a third-world country, if that would change the amount of consumer surplus (in dollars) you would be willing to give up.
determine, if you knew the surplus you gave up went directly to increase the wage of a worker in a third-world country, if that would change the amount of surplus you would give up.
state whether or not you would change the purchase, and the associated consumer surplus you received, in any way to redistribute the gains you personally received from international trade. If you would have been willing to give up some of the surplus you received if it went directly to the worker in the third world country, would you consider making a donation to a charitable organization benefiting workers that country (this is a way for you to give some of your surplus to the workers)? Why or why not?
Chapter 10 Reflection:
We are a little bit more than half of the way through the course. How is it going for you? Are your grades where you want them to be? If not, what adjustments can you make to improve the situation? Please respond to these questions in a writing of less than one page (a paragraph may be sufficient).
Chapter 11:
Although most of the concepts developed in chapter eleven pertain to businesses, many of the different notions of cost can be applied to your life. In a writing of no more than one page, please identify a fixed, variable, marginal, and implicit cost that you have paid in the last few years.
Chapter 12:
Many difficult or important jobs in our society pay surprisingly low wages. For example, babysitters, social workers, nursing home workers, seasonal lifeguards, and paramedics, all typically make around $15 per hour or less, but provide services that can save lives.
This phenomenon can be explained via the supply and demand model we developed back in chapter 3, or from related material we learned here in chapter 12 if we view the worker as a business owner selling their labor services.
We know that if barriers to entry into an industry are low, then businesses cannot expect to earn long-run profits. This implies that jobs that require little or no training (read: low barriers to entry) should not expect to get paid much.
For this chapters learning portfolio assignment, please:
Identify a job that you think earns surprisingly little given the task(s) performed
Discuss the training necessary to get the job
Discuss what you think the job should” earn, and try to justify it
What do you think would happen if the government mandated the wage you suggested above? Please apply the lessons from the material on price floors from chapter 4 in your response
Chapter 13:
Many businesses operate in the monopolistically competitive” environment. As we learned in chapter 13, economic profits are possible in this setting, but only to the extent that a firm can continue to differentiate itself from competing firms or produce goods at a lower cost than competitors. For example, Starbucks recently announced that it plans to offer beer and wine for sale after 4 in the afternoon in some markets. Certainly this differentiates it from other coffee shops.
For this chapters learning portfolio assignment, please:
Identify a business operating in the monopolistic competition setting.
List the assumptions of monopolistic competition and explain how the business fits in with these assumptions
Suggest a way that this business could differentiate itself from its competition
Chapter 15a:
Please name a good or service you or your family has purchased in recent months from a monopolist. How did the monopoly come to exist? Do you think you would have benefitted from increased competition in the market for this good or service? Why or why not?
Chapter 15b:
To maximize the probability you succeed at the college level, you may benefit from thinking critically about your role in the learning process. With that in mind, please (purely for your own benefit) reflect on your experience in our class, and address the following:
Realistically, how much work did you put into the course? Was it more or less than what you thought you would need to do?
If you would prefer to earn a higher grade than what you are expecting, what could you do in the future to improve your chances of earning that higher grade? Are there any steps you can take to improve your organization? What could you do to make better use of the time you allocate for studying (e.g. take a study skills” course)? Should you be allocating more time to studying? Should you take fewer classes?
In this course we have used several different methods to try to stimulate learning: book reading, lecture, homework questions, articles and (maybe) videos discussing applications of economic theory, discussion with other students, preparation for quizzes/exams, learning portfolio assignments requiring you to identify economics in your life, and possibly tutoring and/or office hour. Reflecting on these experiences will provide you with useful information about who you are as a student, and what sorts of experiences maximize your ability to learn. So please relax for a minute, reflect on these various exercises, and comment on which you feel worked well for you, and which did not. How can you use this information to improve the likelihood you will succeed in future classes?
Analyze the implication of the Affordable Care Act on your decision to purchase insurance..
Analyze the implication of the Affordable Care Act on your decision to purchase insurance.
Assignment 4: Health Insurance and the Affordable Care Act Due Week 8 and worth 150 points
Suppose you have been tasked with purchasing health insurance for your organization that has fifty full-time employees. Use the Internet or Strayer databases to research different types of health insurance.
Write a 2-3 page paper in which you:
Suggest one (1) plan that you would use to purchase health insurance for your organization.
Determine the extent to which employee lifestyle choices and health economics would factor in to your chosen plan.
Provide a rationale for your response. Analyze the implication of the Affordable Care Act on your decision to purchase insurance.
Debate two (2) advantages and two (2) disadvantages of purchasing health insurance for your employees, as opposed to having your employees receive governmental insurance.
Analyze the implication of the Affordable Care Act on your decision to purchase insurance.
Assignment 4: Health Insurance and the Affordable Care Act Suppose you have been tasked with purchasing health insurance for your organization that has fifty fulltime employees. Write a 23 page paper in which you: Suggest one (1) plan that you would use to purchase health insurance for your organization. Determine the extent to which employee lifestyle choices and health economics would factor in to your chosen plan. Provide a rationale for your response. Analyze the implication of the Affordable Care Act on your decision to purchase insurance. Debate two (2) advantages and two (2) disadvantages of purchasing health insurance for your employees, as opposed to having your employees receive governmental insurance. Use at least two (34) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with oneinch margins on all sides; citations and references must follow APA or schoolspecific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Analyze the impact of healthcare financing and health insurance on healthcare access, quality, and cost. Analyze the influence of health policy and health reform on healthcare access, quality, and cost in the U.S. Use technology and information resources to research issues in healthcare policy, law, and ethics.
Discuss about the Affect Of Labeling On Consumer Purchase.
Answer:
Affect of labeling on consumer purchase decision
Consumers are mostly seeking for high quality products at a reasonable price, this is the general conception. But needs change from product to product, the above requirement is for grocery or FMCG products. But if the product is a luxury item or service then the quality and price is both on the higher end. A color scheme or a logo is very important for a brand image; it helps in making an impression on the minds of a person. For example: red and white immediately reminds a person of Coco Cola (Solomon 2014, Vol 10). Customers appreciate if a thought and effort of the company is reflected in the packaging and branding of the product. Labeling is essential for the customers as it not only attracts the customers it also provides necessary information about the product or service. As the label on a product provides information about the price, quantity, quality etc, consumers can understand and identify the standard and grade of the item. The products are. Customers can easily compare the product with the items of the same category and choose which will suite the requirement best and purchase accordingly.
External marketing environment factors affect labeling in Australia
External factors of the business environments are the ones which are not under the control of the business organization the six aspects are: government policies of the area of operation, natural forces, competition, technology, demographic factor and societal factors.
Government Policies
In Australia, government has some set rules as to what has to be mandatorily mentioned in the label. For example: According to the Competition and Consumer Act 2010 (CCA), a seller cannot provide the consumer with give false, deceptive or misleading information. There are various industry specific guidelines and regulations as well which business organizations have to comply with. The sellers are expected to be aware of the obligations under Australian Consumer Law (ACL) if they claim to be made in Australia.
Technology
Technology used to create a product has to be mentioned as it increases the value of the product. For example: if the product is vegan and cruelty free it should be highlighted on the label as it increases the goodwill of the product and garners positive response (Andrews et al. 2014).
Utilitarian value
The utilitarian value if the amount of utility that a customer derives from a particular product or service that he or she has purchased keeping in mind the requirement of the products and the price associated with the product. It is essential as it brings out the real worth of the product or service. Examples: marketing of I Phone as it focuses on the prime feature of the device and gives an alluring experience to the user and Amazon markets itself as a place where an individual can find anything from A to Z.
Hedonic value
It can be defined as the element of a consumer apparent value which is associated with the senses, feelings, and emotions particularly pertaining to pleasure. Hedonic means something that is related to utility. Examples: Marketing of quality walls magnum ice cream where the focus is on the indulgence of Belgium chocolate in the making of the ice cream that offers a rich taste. Marketing of any premium luxury brand is a perfect example of hedonic value like Dior perfumes and Gucci handbags etc ( Etemad-Sajadi and Lassaad 2015, 84).
Reasons for purchase
Maslow’s need hierarchy theory is based on the needs and requirements of the people. Demand or need is the basic reason for a person to purchase items. These needs raise upward form necessity to luxury depending on the purchase power and disposable income of an individual. Form the consumers perspective there are some of the major reasons of purchase: requirement of the product backed by the reasonable price of the product is the prime reason why a consumers buys a product. Furthermore, a customer sometimes gets inspired by someone else using a particular product and buys it even if he or she doesn’t want it. Sense of pride is also one of the reasons for purchase. For example: if a person always wanted to buy a Fendi Handbag, the ownership of such an item is a matter of pride and accomplishment in the life of that person.
Organic labeled products
In Australia, an organization cannot label a product ‘organic’ if it does not abide by the regulations laid down by the Australian Standard (AS 6000). The company first of all has to get certificate for providing such information on the label by institutions that are accredited by the Department of Agriculture, Fisheries and Forestry.
The products which are indicated to be organic should be result of farming that avoids the usage of man-made fertilizers and pesticides, growth regulators and additives. Apart from this, products which include genetically modified organisms (GMOs) are also prohibited from claiming the organic tag.
Environmental sustainability is the prime idea of organic products along with implementation of innovation in the production of the item. To participate in sustainably and the idea of using pure and non-chemical goods initiates the consumers to buy organic products over any chemical infused goods.
“Made in Australia” label
For the products that want to label “Made in Australia”, has to follow certain policies and regulations as laid down by the government. An item if has been developed and underwent changes in its last substantial transformation in that country can be deemed as “made” in that particular nation. It does not necessarily have to mean that all the ingredients in developing the product has been originated in Australia, it means that the product has been proceed to be the end good so that it is ready for the consumer to use ( Hersey et al. 2013, 1-14).
Stimulus generalization and Stimulus discrimination
The addition to a known response to stimuli that is similar to the trained stimulus. To stand out in the crowd of the market companies use packaging and presentation this is called stimulus discrimination.
Examples of Stimulus generalization is the presentation of Nutella chocolate spread and Hintz chocolate spread. It is difficult to spot the difference in packaging in the two items. Only the labels used are different. Converse is a company that has a patent design of shoes is another example of stimulus generalization where the look and presentation is replicated by many shoe companies ( Jeitschko et al. 2017).
In the marketplace, stimulus discrimination can be used in a number of ways. For example: Pepsi and Coco Cola are competitors who sell similar products to the same target market, the point of discrimination is the color of the brand, logo of the brand etc (Wells 2014, 1119-1158).
Positioning of the Products
Positioning is influencing the perception of the consumer about a particular brand in comparison to the competitors in the industry. Its aim of position a brand or a product is to capture a clear, unique, and beneficial place in the minds of the consumers.
In the 1st advertisement, positioning of these pair of sneakers in this advertisement published by Converse brand is youthful and sporty. Converse is a brand that is associated with young people, people who are young at heart and loves colors in their life and is not scared of taking fashion risks in terms of colors. Converse is a brand that is old and has established itself as a generic name for the design of sneakers that they make. In this advertisement the youthfulness is being displayed by the way the shoes are kept ( Ebitu et al. 2012). The prime focus of the ad is the color as before reading the tag line or even noticing the shoe the orange color has been given importance. Orange is a color that constitutes of red which means energy and vigor along with yellow that signifies happiness and cheerfulness. The culmination of these two colors give sets the stage for a frolic mood in the advertisement which instantly gives the viewer an idea of being youthful. Usually sneakers are associated with sportswear and the company wants to break that monotone of the image in placing it in the minds of the customers as a casual wear instead of being sporty or used for sports purpose.
In the second print ad of timberland, the company has positioned the brand as a rough and tough item that can meet the harsh and extreme terrain. Hence, the positioning of the sneakers form timber land has an adventurous as well as a rigid positioning strategy. Timberland is a brand that is associated and perceived by the consumers as adventure friendly durable pair of shoes which is also reliable by the consumers to use. In the advertisement what immediately strikes the reader first is the pair of shoes and then the image behind it which complete sets the mood of an adventure trip along with friends. The positioning is again different form the competitors as itself as youthful yet adventurous and reliable. The Advertisement has a red undertone to the ad which expresses energy and excitement as is the image of the people behind the shoes.
The positioning base of the products are on the same line but are completely different one another the converse advertisement has a casual frolic approach to it along with it being youthful and fashionable while, the timberland Advertisement is also targeted to the youth but has an adventurous, rough and tough reliable approach in its positioning. It does not position it as a fashionable item but a pair that can survive even on the rough terrain. In both the advertisement the base of positioning is the attribute and the application of the item despite of the same positioning base the difference lies in the product itself and the way it is positioned is different in its own term ( Sirianni et al. 2013, 108-123).
Market segmentation
The three bases of segmentation that has been utilized by the brands in the above advertisements are as follows: firstly is demographic- the target market of converse is the young people who are college goers and the young adults who take out time to go clubbing or goes out with friends very often ( Anderson and Xiaoqing 2014, 263-272). The age group targeted by the company is in between 16-35. For the timberland and the demographic is the same as converse there are also young people featured in the advertisement. The occupations of the people targeted by both the brands are either young professionals or students (Hampel et al. 2012, 118-127). Secondly behavioral- the color scheme of the converse advertisement show that the shoes are targeted towards people who are fashion conscious and takes risks in terms color and style. Whereas the timberland ad targets people who are adventurous and tourists at heart and loves a fun get out with friends. Both the shoes are unisex and hence the target market has a wide perception ( Dey et al. 2014). Thirdly psychographic: the tag line used in the converse advertisement suggest an edgy side of an individual, the term orange is used as a subject gives an idea of creativity and risk taking attitude. While, in the timberland advertisement the color scheme and the tag line shows the rough and tough side of the shoe and depicts the same psychographic characteristic in the target market. An individual who will opt to buy an orange color pair of shoe is a person who gives a lot of thought while dressing up and putting a look together. Whereas the timberland shoes are perfect to wear if a person is on an adventure trip revealing the adventurous side of the target market (Dolnicar 2014, 296-306)
Comparison
Among the two advertisements the converse ad has more impact on the reader owing all the credit to the color that has been chosen by the company. The company could have used a black background to create dimension in between the background and the foreground but they chose to stick to the color of the pair of shoe as that is what they have tried to draw the attention of the reader. The design of the shoe is the classic converse by the unique color of the product is the USP in this case (Anatasia et al. 2016).
On the other hand the timberland advertisement has a lot of elements cramped in the one canvas. The background has three people along with a landscape and the foreground has the pair of shoes which along with the brand name and the tagline. It lacks in capturing the attention of a person and delivering the message. A reader has to carefully go through the ad in order to understand the significance of it and what the company is trying to communicate.
The converse advertisement is spot on in its idea and execution whereas the timberland ad lacks creativity and is like any other shoe’s company advertisement (McAlister et al. 2016).
References:
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