Lets assume that you and a few close friends have just invented a new video game that has all the people you know raving about it. Its a spin-off from the wildly popular Guitar Hero concept where the music player can become a keyboardist (keyboard sold with game unit), bass player, or drummer (complete with drumsticks and simulated drumhead pad). Given what you know about the video game market and buying video games, take a position and defend it with respect to whether it would be better for your company and partners to pursue a promotional push or promotional pull communication strategy to present your Rock Man to the video game market. Explain and support your position.
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